Home / Knowledge / News / Information Technology / Patagonia renews long-standing partnership with Epsilon
Patagonia renews long-standing partnership with Epsilon
31
May '12
Patagonia, a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories, has renewed its long-standing partnership with Epsilon, a subsidiary of Alliance Data Systems Corporation and a leading provider of loyalty and marketing solutions derived from transaction-rich data.

Epsilon will continue to provide comprehensive database marketing services designed to give Patagonia a better understanding of customers and improve cross-channel marketing campaign results.

An Epsilon client since 2004, Patagonia is noted internationally for its commitment to authentic product quality and environmental activitism. Based in Ventura, Calif., and with sales of over $500 million in 2011, the company incorporates environmental responsibility into product development.

Under the terms of the multiyear renewal agreement, Epsilon will continue to host and manage Patagonia's customer marketing database, which features millions of records including transactional, contact, product, promotional, email response and web referral information.

Epsilon will also provide data hygiene services to help Patagonia consolidate disparate customer data into singular records and increase marketing efficiency. The Epsilon designed retail solution ties consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.

This holistic view of the customer allows Patagonia to effectively target their direct mail and email campaigns with the appropriate message for a given customer based on their preferences and behaviors and then complete a response analysis to monitor the success of campaigns and modify the segmentation if necessary.

"At Patagonia we are obsessed with making the best product and providing the best service for our customers and Epsilon plays a critical role in building and maintaining long term customer relationships," said Ben Stefanski, Director of Catalog and Online Sales at Patagonia.

"We value our relationship with Epsilon and have relied on their team for over a decade to help us understand and communicate with our customers more effectively through a variety of channels."

"We are extremely proud of the longevity of our relationship with Patagonia. They continue to challenge us to think outside the box and work together to deepen the relationships they have with their customers," said Bryan Kennedy, CEO of Epsilon.

"Patagonia is one of the most well-respected and environmentally responsible brands in the world. Their customers believe in the brand and are truly connected to what it represents, therefore it's important that Patagonia cultivates and maintains a strong relationship with its customers, and we are excited to continue to be a part of that process."

Epsilon is the global leader in delivering direct-to-customer connections that drive business performance.

Alliance Data and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries.

Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories.

Alliance Data Systems Corporation


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search