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Newport News improves remarkably through SAS business intelligence software

17 Jan '06

3 min read

With this information, Newport News marketing analysts can evaluate and predict customer behavior across a campaign, a channel, a season or an entire year, then identify better, quicker ways to target customers with the most appropriate offer.

These insights lead to increased customer satisfaction, catalog response rates and profitability.

Another important benefit for Newport News is the ability of SAS retail solutions - built with SAS 9 technology on the integrated, open and extensible SAS Enterprise Intelligence Platform to put the power of business intelligence and analytics in the hands of a wide variety of users, and deliver accurate, in-depth intelligence in formats suited to users' specific needs.

For executives at Newport News, a customized point-and-click environment enables them to easily obtain answers to questions that need to be monitored on a daily basis, such as how each catalog is performing or how specific customer segments responded to the most recent mailings.

Business analysts can go in and crunch the numbers to meet their unique needs, enabling them to access and analyze detailed data that tells them, for example, to whom the next catalog should be sent.

Newport News comforts the fashionable and dresses up the comfortable.

Its namesake catalogs and Web site feature private-label women's clothing, footwear, and accessories designed to create what the company describes as easy style.

Newport News mails about 250 titles annually.

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence.

SAS solutions are used at 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500(R) - to develop more profitable relationships with customers and suppliers

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