Home / Knowledge / News / Information Technology / Bodymetrics' Body-Sizing Pod unveiled at Bloomingdale's
Bodymetrics' Body-Sizing Pod unveiled at Bloomingdale's
13
Aug '12
Bodymetrics, the body-mapping technology company that helps consumers find perfect fitting clothes, launched its first 'Body-Sizing Pod' in Northern California at Bloomingdale's Stanford Shopping Center store in Palo Alto. The company had proven success earlier this year during a pilot program at Bloomingdale's in Century City, Los Angeles, where shoppers were able to quickly find perfect-fit jeans that match their size, shape and style.

 

Bodymetrics' Sizing Pod utilizes 3D body scanning technology, employing Microsoft Kinect for Windows devices, to accurately calculate any individual's size and shape. Shoppers step into a private 'Bodymetrics Pod' at Bloomingdale's where their body is carefully mapped with hundreds of measurements and contours to determine the best jean from all leading brands in stock at Bloomingdale's. The mapping process is designed to find styles of jeans that will fit, flatter and accentuate shoppers' unique shape.

"By merging fashion with technology, we allow our shoppers to get unparalleled style and fit and leave with that elusive pair of perfectly fitting jeans," says Frank Doroff, vice chairman and GMM for ready-to-wear at Bloomingdale's.

Body-Sizing Pods increase foot-traffic at retail stores, and can help shoppers find better fitting clothes online. Bodymetrics has a three-year track record at Selfridges, the luxury department store in London, where its pod delivers one of the highest retail yields in the world. In the denim department at Selfridges on Oxford Street, the Bodymetrics Pod now accounts for 20 percent of all premium denim sales, said Suran Goonatilake, CEO of Bodymetrics.

"Bodymetrics takes the guesswork out of clothes shopping," said Goonatilake. "It's much easier and far more likely that shoppers will quickly find the perfect fit with our service."

While apparel e-commerce is still growing fast, the 2011 online apparel and accessories percent of total sales was only 11 percent, said Suchartia Mulpuru, vice president and principal analyst at Forrester Research. There is clearly room for growth.

"Apparel customers are not happy with Buy-Try-and-Return," said Goonatilake. "Customers lack confidence in purchasing clothes online because you can't try them on. Bodymetrics allows shoppers to buy apparel online with confidence, while enhancing revenue options for retailers."

Bodymetrics

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search