Home / Knowledge / News / Information Technology / BlinkBlanco & Angst use Screenpush's touchscreen kiosks
BlinkBlanco & Angst use Screenpush's touchscreen kiosks
20
Aug '12
Rick Sarmiento has hit it big with two up and coming fashion brands, BlinkBlanco and Angst.  BlinkBlanco offers an eclectic, fresh mix of apparel & accessories for the woman who owns her own sense of style, while Angst specializes in edgy, restless and rebellious trends for the fashionable young woman who demands to stand out from the crowd. As the founder and creator of White House Black Market, Mr. Sarmiento has kept his eyes and ears pegged to the fashion world for decades, but this time around, the veteran clothier has set out to combine his staple textiles with a splash of technology.    
 
Building on the success of the mobile and social marketing campaigns that have helped drive in new business, and return existing customers, Mr. Sarminento will be unveiling new in-store technology for the upcoming holiday shopping season. BlinkBlanco / Angst’s flagship store will be christened by the inclusion of innovative and dynamic touchscreen kiosks. These displays will give customers the ability to interact with the brand in both a physical and digital manner. By participating in virtual fittings rooms, digital outfit selection and apparel pairing, and “live” promotions and contents, the BlinkBlanco and Angst crowds will be able to enjoy a consumer experience unparalleled in the fashion marketplace. 
 
The interactive displays also boast the ability to connect with customers by pairing with their mobile devices. Fans will be able to “text-in” to receive special discounts, access to limited edition items, and the opportunity to purchase apparel and accessories before they are released to the general public. In addition to texting, shoppers will be able to interact with the displays using their mobile social networks, including Facebook, Twitter, Instagram, and Pinterest. BlinkBlanco and Angst fans and followers will have the opportunity to vote for new styles to be included in the store’s lines and the power to direct the spirit of the brand by selecting their favorite colors, cuts, and customizing their own creations. Finally there will be an interactive try before you buy module that will allow shoppers access to a virtual dressing room that will help accessorize their clothing with other items available in-store. 
 
The social, mobile, and interactive touchscreen technologies employed by BlinkBlanco and Angst have been developed by specialized Los Angeles digital marketing and software development firm Screenpush. For the past three years, Screenpush has leveraged its team of award winning designers and programmers to create software platforms and applications that integrate with the social and digital marketing campaigns it launches for its cliental. From its leading touchscreen software, to cloud-based mobile customer retention platform, Notif.ly, and its proprietary social and mobile Engagement Programs, Screenpush continues to push the frontier of digital engagement with a focus on truly integrated digital marketing campaigns.

Screenpush


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X