Home / Knowledge / News / Information Technology / New Balance picks Demandware tool for ecommerce strategy
New Balance picks Demandware tool for ecommerce strategy
31
Aug '12
Demandware Inc. a leader in on-demand ecommerce announced that New Balance, the global athletic brand, is using Demandware Commerce to power its worldwide, multi-brand ecommerce strategy.

The company recently launched several new ecommerce sites on Demandware, including New Balance and Warrior brands in the US and UK, and Cobb Hill, Aravon and Dunham in the US. New Balance plans to use Demandware to launch additional sites in new international markets and for other brands, including PF Flyers.

“As we continue to expand our business across multiple geographies, we needed to find a highly flexible and scalable, digital commerce solution that would support our growth and allow us to deliver a superior shopping experience to all of our consumers across all our brands,” said Pamela Hart, director of ecommerce for New Balance.

“We are confident that Demandware’s platform is the commerce engine we were looking for to help us grow our business today and in the future.”

Demandware Commerce delivers the following benefits:

  • An open, extendable and fully customizable cloud-based platform that enables fast time-to-market and a lower total cost of ownership
  • Powerful, merchandiser-friendly tools to streamline product content and promotion management across brands and sites
  • Ongoing global platform innovations where new features can be developed once and made available instantly across all sites in all countries, despite differences in local technical infrastructures, operations and cultural environments

“New Balance has the critical objective to support multiple brands globally while keeping all of its sites at the forefront of ecommerce best practices,” said Jamus Driscoll, senior VP of marketing for Demandware. “Demandware has proven its ability to deliver just that, time and again in the marketplace, and we are honored to have the opportunity to work with New Balance to meet and support its objectives.”

Demandware Inc

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search