Interviews
Tablet PCs play a key role in retail commerce – Otto Group
03 Sep '12
3 min read
Looking at the USA, mobile shopping will become a very significant shopping channel in the coming years. At the Otto Group subsidiary Crate and Barrel, a retailer of high-quality furniture and living accessories with a turnover of approximately one billion euros, nearly one in every four customers now visits the online shop using a mobile device. In Germany by contrast, currently only one in every fifteen online shoppers surfs using a mobile device.
“As the USA is the leader in terms of e-commerce, I believe that we will also experience rapid growth in m-commerce in Germany in the coming years, and achieve similar levels of mobile visits to the USA”, says Dr Rainer Hillebrand. “To achieve this, we aim to offer our customers the best-possible shopping experience on any device.”
Otto Group
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