Home / Knowledge / News / Information Technology / Triple Lift's technology pairs with Gucci for F/W campaign
Triple Lift's technology pairs with Gucci for F/W campaign
04
Oct '12
Gucci is pleased to announce its partnership with Triple Lift, a newcomer in the social advertising space, to promote Gucci's Fall/Winter 2012-13 digital campaign.

Triple Lift's technology will enable consumers to pin Gucci's products directly from banner ads to Pinterest adding the imagery to their personal Pinterest boards. Triple Lift's analytics platform allows Gucci to track the engagement and earned media exposure as the images move through the Pinterest community. Gucci is Triple Lift’s first luxury brand partner.
 
"Gucci's use of our earned media amplification brings one of the most important shopping activities – the sharing of products among consumers who share similar styles – to online marketing" says Eric Berry, CEO of Triple Lift. "Our platform measures how a brand’s visual assets are being shared and engaged with across the web, and we’re firm believers that promoting image sharing is a win-win. We’re pleased to bring image sharing to a new channel – display advertising – in a way that benefits brands and consumers alike.
 
Through this program, Gucci is leveraging its digital advertising assets to reach a broader group of people via social media platforms to create more value in these properties.
 
“Gucci followers are already celebrating our brand across social media channels including Pinterest. We are excited to see how Triple Lift's technology paired with our campaign will bring new consumers into that conversation,” says Robert Triefus, Gucci’s Chief Marketing Officer. 

Gucci


Must ReadView All

Textiles | On 30th Apr 2016

‘Textile sector not given required impetus’

Cotton Textile Export Promotion Council (Texprocil) Chairman R. K....

Apparel/Garments | On 30th Apr 2016

EU announces app for accurate children's clothing size

Buying clothes for children can be a quagmire because sizing is often ...

Apparel/Garments | On 30th Apr 2016

Bioworld Merchandising acquires VoxPop

US-based private label Bioworld Merchandising, Inc, has acquired...

Interviews View All

Alison Ward
Cotton Connect

Is water scarcity a serious problem in the global cotton sector at...

Md. Hasib Uddin
APS Apparels Ltd

The importance of textile industry in the economy of Bangladesh is very...

Nitisha Kapur
Breakbounce Streetwear

How is the market for streetwear faring in India? Is the demand same as in ...

Dr. Razvan Popescu
Bozzetto Group

Dr. Razvan Popescu is the Business Unit Head of the Textile Chemicals...

Silke Brand-Kirsch
Schlegel und Partner

<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search