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Virtual Piggy integrates e-commerce process with La Jolla
25
Oct '12
Virtual Piggy Inc., an innovator in safe youth payments, announced that the Virtual Piggy service will be integrated into La Jolla Group’s e-commerce operations and will be available to consumers shopping for brands such as Metal Mulisha, O’Neill, and Rusty.

The La Jolla Group is the world’s premier multi-brand apparel licensing company, with brands that are instantly recognizable in the worlds of BMX, motocross, surfing and skateboarding, sponsoring top pro athletes in each. LJG brands are sold in over 3000 retailers in the United States, as well as Europe, U.K., Canada, Latin America, Australia, and Japan.

“Our partnership with Virtual Piggy is a another example of LJG’s continued mission to be on the leading edge of innovative technologies that our youth oriented and tech savvy consumers have come to expect,” said La Jolla Group CEO, Toby Bost. “Given the tremendous growth of ecommerce and our drive to enhance the experience on our sites, we needed a partner to help us move to the next level.”

“The La Jolla Group has created a powerhouse of action sports brands,” said Dr. Jo Webber, Virtual Piggy Founder and CEO. “We are excited to integrate our Virtual Piggy service into their ecommerce operations and allow young action sports fans to purchase their favorite brands in a safe and controlled manner.”

Virtual Piggy Inc


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