This large scope for improvement in the product development process, when set against the 95% of respondents who have a positive attitude to innovation in fashion, demonstrates that the fashion industry appears willing to embrace technology in its endeavors to enhance product development. The biggest issues in the product development process, according to Drapers’ readers, are quality and fit, with 62% and 52% of respondents respectively describing these as “large concerns”.

“Customers seeking greater flexibility, responsiveness and quality can achieve these by implementing a fully integrated PLM platform with a holistic approach to the associated people and processes. Evidence shows that more and more fashion companies are realizing this, and are responding accordingly,” added Glenn Littlewood.

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. 

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