“There is a lot of complexity and variance to our product line,” says Zutano President Michael Belenky. “Upshot Commerce’s experience within the apparel industry was key in selecting them as our ecommerce provider.”
The Zutano clothing line encompasses a wide assortment of colorful and lively apparel, designed with babies and toddlers in mind. Since the early 90s, Zutano has expanded their clothing line and market reach from their idyllic farm in northern Vermont to become a globally recognized brand with an increasing online retail presence. “We are thrilled to welcome Zutano into the Upshot Commerce family. Our expertise in apparel ecommerce will help this wonderful company succeed online,” says Milanie Cleere, Chief Marketing Officer of Upshot Commerce.
"Over the past few years, we've seen significant growth in our online retail market," says Ecommerce Manager Brian Glogowski. "In order to handle our high order volumes, expanding catalog, and growing customer base, we needed a robust platform. Upshot Commerce meets those needs."
Upshot Commerce offers an assortment of robust marketing and merchandising tools that are important to retailers in the apparel industry. The Coupon and Discount Extension, with its flexible rule-based design is especially useful to clothing retailers like Zutano looking to take advantage of targeted sales.
“Setting up sales and discount promotions was incredibly complicated and cumbersome under their old system,” says Upshot Commerce CEO Neal Kaiser. “The Upshot extension will simplify the whole process for Zutano, allowing them to target specific items, categories and all sorts of other parameters quickly and efficiently. We expect them to see a huge benefit from this extension as well as many other custom features in our ecommerce platform.”
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