Home / Knowledge / News / Information Technology / First Insight offers pre-launch product performance report
First Insight offers pre-launch product performance report
Jan '13
First Insight, the world’s leading solution provider empowering retailers and manufacturers to introduce the right new products at the right price, will launch a major platform expansion at the National Retail Federation's (NRF's) 102nd Annual Convention and EXPO. The BIG Show takes place January 13 through 16, 2013 at the Jacob K. Javits Convention Center in New York City. First Insight will be exhibiting in booth #262.

First Insight’s new comprehensive platform is equipped with a suite of offerings, all of which are designed to give retailers and manufacturers greater visibility into product performance before products are launched.

“Retailers and manufacturers have endless amounts of intelligence on product performance after products hit the stores. They know exactly which customers are buying which products, where those customers are, and what offers they respond to,” said Greg Petro, CEO of First Insight. “First Insight now gives companies this same level of intelligence before the products are launched. We’ve moved the product/customer data frontier further back in the development and buy cycle, essentially offering a system of record for tomorrow’s products - today.”

At NRF 2013, First Insight will introduce this new platform along with three major new platform components:

Insight Pricing. First Insight is the first company in the world to generate a price response (or elasticity) curve prior to a product being introduced. Insight Pricing enables companies to accurately set entry price points using a predictive model which identifies the market’s response to alternative pricing decisions.  

First Insight’s solution is driving margin gains for its customers by showing them which products – known as Margin Movers - can bear a higher price point than originally planned. Insight Pricing also provides an accurate forecast of a new product’s Average Unit Retail (AUR) price prior to product introduction.

Insight Marketing. First Insight’s solution now enables retail marketers to understand the optimal customer profile for a new product, well before that product hits the stores. Retailers using Insight Marketing are able to target specific customer groups with tailored messaging for these new products, dramatically increasing new product sell-through and margins.

Insight Selection. First Insight’s core new product ranking and recommendation offering features a re-designed user experience, making it easier for merchants and planners to view product performance results and make decisions.

About First Insight, Inc.

First Insight empowers retailers and manufacturers to drive new product success by introducing the right products at the right price. Through the use of online consumer engagements, the First Insight cloud-based solution gathers real-time consumer preference and pricing data and applies a predictive model to create actionable insights, which inform new product decisions. 

First Insight

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search