Home / Knowledge / News / Information Technology / Ginesys centralizes retail customer loyalty program
Ginesys centralizes retail customer loyalty program
31
Jan '13
Ginesys, leading retail Software Company, launched Centralized CRM with salient features to formulate custom-built Customer Loyalty Cards with versatile card types and benefits. Catering to over 400 customers in retail, this unique feature provides an option to choose a reward process and centralize management of loyalty programs for a retailer.

In two distinct categories – Point Benefit (membership holder will gain more points with each new purchase), and Discount Benefit (membership holder will be benefited with attractive discounts when he/she redeems) the new features will enable higher customer retention and reduce effort for retailers.  “Loyal customer requires 6 times lesser effort to retain, as compared to acquiring a new one. Customer retention and growing customer loyalty is largely considered as the biggest challenge in modern retail,” said Prashant Lohia, CEO, Ginesys Retail.

With a centralized approach, entire control, benefit model, loyalty program creation and mass allocation will be in the hands of the Head Office. Ginesys will enable retailers to collect data centrally for all the outlets at multiple locations. Therefore, the head office can act as a data storehouse for all retail outlets located in different cities. Such centralized approach allows control over the determination of the benefits model, creation of loyalty programs and mass allocation of cards and enables a seamless customer loyalty program across all locations. It also helps in easy access to card holder details, modification of details and possible online redemption point validation at any store.

With more than 400 national customers, and nearly 6000 users, Ginesys is a proven expert in providing end to end retail management solutions across verticals. By introducing centralized customer loyalty, Ginesys helps retailers deliver greater value to existing customers and build their brands.

About Ginesys

Ginesys is a leading provider of specialized retail management solutions from procurement to point-of-sale. It makes multi-channel retail management easy as it features integrations with production, loyalty and finance. Ginesys allows mixing of multiple retailing formats, real time updates and Oracle, Sap integrations for major ERP functionality.

 It caters to the unique requirements of a wide range of verticals such as -

-Lifestyle – Apparel, Furnishings, Books, Footwear, Fabrics, Furniture and more

-Consumer Durables – Electronics and Appliances

- FMCG – Food products and Super Markets
 
-Luxury – Jewellery and Designer wear

Founded in 1999, Ginesys has successfully served around 400 customers nationally and has a user base of more than 6000 delighted users. The company has offices across Delhi, Mumbai, Kolkata, Chennai and Gurgaon.

Ginesys


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search