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SLI helps online retailer Cache increase conversion rates
28
Mar '13
SLI Systems announced that Cache a nationwide special retailer of women's clothing and accessories, has seen an 88 percent increase in the conversion rate among site search users since implementing SLI's full-service Learning Search solution for its Cache.com website. The company has also seen a 42 percent increase in site search usage by its online visitors, driving more sales and revenues.

Cache.com is also using SLI's Rich Auto Complete tool, which automatically shows images of products and search term suggestions once visitors begin typing in keywords; and refinements that allow visitors to search by material, fit, occasion, and specific collections. Cache.com chose SLI to replace its previous Google-based site search, due to SLI's experience with apparel ecommerce businesses, the easy integration with its e-commerce platform, SLI's expertise with mobile site search, and its knowledgeable team of search and usability experts.

"We're constantly competing with department stores and other online apparel retailers for the attention of fashion-conscious shoppers," said Kevin Metz, vice president for ecommerce for Cache. "By improving the customer experience with SLI's site search and all of its added features like Rich Auto Complete, our site is a bigger draw for apparel shoppers and helps we foster more customer loyalty, while also improving conversions."

"A sophisticated refinements strategy has helped numerous ecommerce brands deliver a more engaging and satisfying online shopping experience, by giving shoppers easier ways to navigate choices and bringing relevant products to their attention," said Shaun Ryan, CEO of SLI Systems. "Site search plays a pivotal role in merchandising and driving higher average order values for all of our clients."

About SLI Systems

SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results.

This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. 

SLI Systems

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