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Alien unveils new RFID to tackle unique retail challenges
Apr '13
Alien Technology, an industry leader in Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, introduced three new UHF Class 1 Gen 2 inlays that have been designed to uniquely address growing challenges faced by the retail market.

All three inlays are based on the Higgs4 IC that offers performance leading features for mass-market applications including optional pre-encoded Multi-Chip Vendor Serialization and Alien's unique mass-encoding BlastWrite and QuickWrite capabilities.

"GT" ALN-9728 is a 30mm x 50mm (1.97" x 1.18") garment tag specifically designed for use in hang-tags, joker labels and other tags used in the apparel and retail environment. The inlay is tuned for use on hanging garments and tightly packed goods on shelves with a form factor specifically designed for garment labels.

This tag is tested and profiled by the University of Arkansas for use in category A (denim), category B (polybag apparel) and category D (hanging apparel). This tag is available in a large variety of orientations and web widths.

"HiScan" ALN-9720 is a unique small-form factor tag. At 40mm x 15mm (1.56" x 0.61"), this compact inlay is designed for the most challenging retail and apparel usage. The tag is particularly effective with very low-power UHF sources such as handheld readers (that typically transmit 25 percent the power of most enterprise class fixed readers) or other lower-power readers.

"This increases opportunity for successful reads and increases read-rates when rapid hand movement would normally be problematic. This is also effective when many tags are within close proximity to each other.

"The 'GT' and 'HiScan' tags are designed to solve specific warehouse and retail show floor challenges for a variety of apparel and consumer goods," said Mike Frieswyk, Alien Technology, Senior Vice President of Sales and Marketing. "The GT tag hits the apparel sweet spot with a '30x50' form-factor and University of Arkansas profiled performance, while the HiScan tag solves the real-world case where lower power handheld RFID readers are used on tightly packed apparel."

Additionally, "BAT" ALN-9770 is a larger 82mm x 32mm tag with an exclusive design for use with challenging metal or fluid filled containers. The tag has been exhaustively tested on automotive batteries and designed for optimal performance in similar style applications.

"As the categories of products tagged by RFID expand, certain products have previously been impractical or inefficient to tag," said Frieswyk. "The BAT tag is an example that extends the RFID return-on-investment to challenging products such as stacked automotive batteries on pallets in warehouses or on the retail floor."

About Alien Technology

Founded in 1994, Alien Technology is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems.

Alien Technology

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