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itsuitsfashion supports growth of Marmar kids apparel
May '13
The story of MarMar Copenhagen is the classic tale of the small company making it big. So big that foreign shops are actually queuing up to be able to sell the collections.

Marlene Holmboe, Owner of MarMar Copenhagen says: “For a long time we’ve been aware that, if we wanted our growth to be scalable and processes to be repeated, we needed completely new IT.”

“Through the years we’ve spoken to quite a few suppliers of IT systems, but no one seemed to listen to us or understand what we wanted to achieve. So we decided to look closely at international ‘best practices’, just to see how fashion companies in other countries work and what are important contributors to their success.”

“That’s how we came in touch with itSuitsFashion solutions. The supplier listened to our business issues. It quickly became clear that they exactly understand what challenges we are facing as a fashion company and they presented a magnificent, fully integrated and -not least- a simple solution that precisely covers our demands.”

“Concretely, we are combining new IT – Microsoft Dynamics NAV – with an international and fully certified industry solution called itSuitsFashion. It’s fully integrated with our bank and GLS/Postal Services. Furthermore, our salespeople and agents get an iPad on which they can make pre-orders and in-season orders. Our customers can also be self-serviced through our B2B web shop. No more Excel and typing things in twice”, concludes Marlene Holmboe.

About MarMar Copenhagen

MarMar Copenhagen makes children’s clothing for girls and boys from six months up to 12 years of age. They have two collections a year: spring/summer and autumn/winter. The environment plays an important role in the production of MarMar collections. Where possible clothes are made from eco-tex certified fabrics and are produced as close by possible to minimalize transport and save the environment.

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