Home / Knowledge / News / Information Technology / Smartphone cloud based system to help detect counterfeits
Smartphone cloud based system to help detect counterfeits
20
May '13
A new London based system will allow consumers to verify directly with the brand if a product is real or fake before they buy, using their smartphone.

The system, called Authicode, can even be set to share details like where and when a product was made or if the facility that made it was compliant. This in itself is a feature which in the wake of the horrific Bangladesh disaster is particularly interesting.

The number of fake goods being sold in the UK is increasing rapidly, with Customs reports showing a 49% increase in cases in a single year. The ICC (International Chambers of Commerce) attributes 2.5 million job losses in developed countries to counterfeit activities. No less than 400.000 of which were apparently lost in the UK alone.

So what does the system do? It starts off by allowing brands to use the multi-layer brand protection methodology to individually and intelligently code their genuine products.

Their customers (Authicode calls them brand fans) can scan the product in store. The brand then instantly sends a detailed authentication and information message back to the consumer, regardless of which retailer they are shopping in.

The system also facilitates product registration, allowing warranty maintenance and other relationship building activities to take place.

Marketing, brand protection and corporate responsibility staff within several brands have been allowed to preview Authicode and have given a great response to the focus the system has on brand trust and on-going direct customer relationships.

London based fashion industry specialists Conceptable recently announced it would be handling the roll-out, licensing and partnership building for the Authicode system. The Cloud based platform is extremely quick to deploy and uses the brand's own identity. Brands can run their own Authicode platform for as little as 1p per product manufactured.

The system was developed by a small team led by London based fashion industry specialist Ben Muis. It took three years to perfect the system to a standard that got Muis' approval.

The company has now started offering the finished system to brands. Using Muis’ experience in this field, it has been designed to be compatible with the brands existing supply chain and is compatible with most other anti-counterfeit measures.

Muis commented: “Brands have been using passive anti-counterfeit methods for a long time. In this day and age an interactive approach is far more effective and inclusive. Authicode includes direct consumer relationships as a key benefit to both anti-counterfeit success and brand trust”.

About:

Authicode is an interactive product verification platform which allows brands to communicate product authenticity and other details directly with consumers, who can access the platform directly from their smartphones or other internet connected devices.

It allows brandsto visualise all activity around their normal sales, counterfeit and grey market activity whilst building a relationship with brand fans. Authicode is managed by Conceptable Ltd. The system was developed by Ben Muis, an entrepreneurial London based fashion industry consultant with a background in international fashion brand and licensing management.

Conceptable Ltd


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Top executives
Textile industry

The foremost issue is bridging the skill gap

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search