Home / Knowledge / News / Information Technology / Lectra appoints new VP-Sales & Fashion for North America
Lectra appoints new VP-Sales & Fashion for North America
29
May '13
Shane Cumming
Shane Cumming
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—is pleased to announce the appointment of Shane Cumming as vice president of sales, fashion for North America. Based in New York, he reports to Roy Shurling, president of Lectra North America.

Shane Cumming is responsible for strengthening Lectra’s relationships with its fashion customers in North America. He will also provide them with long-term support in overcoming their challenges, and help them develop their strategies for the future.

“As a fashion technology expert, Lectra is in a unique position to bring a significant competitive advantage to its customers. The breadth of our offer dedicated to the fashion industry, coupled with our 40-year history of meeting fashion business needs through advanced technology, drives this value creation,” said Roy Shurling. “Shane deep understands of fashion customers’ needs will help them evolve as brands.”

“As the North American fashion market continues to undergo a recovery, consumers are becoming increasingly sophisticated. They now make their purchasing decisions based on more than just price alone—they look to quality and fit, how the clothes make them feel, as key differentiating factors.

"Time-to-consumer, cost and efficiency will remain major drivers for fashion companies in the coming years, but they will now need to go further and put an emphasis on improving these qualitative aspects,” commented Daniel Harari, Lectra CEO.

“Lectra’s innovative technology, especially its 3D virtual prototyping solution, allows fashion companies to reduce cycle time and cost, dramatically improving efficiency; and enhance the control of quality and fit. Its fashion-specific PLM platform facilitates quick and effective decision-making, as everyone involved in the process has real-time information, communicated in a visual way. Collaboration is Lectra’s focus as we work with leading fashion companies to help them bring collections to market,” added Shane Cumming.

Shane Cumming has 20 years’ experience in leading account management and sales teams to deliver enterprise solutions for the fashion industry. Prior to joining Lectra, he spent 10 years at Infor (formerly Lawson Software and Intentia), progressing through product and regional sales management positions, most recently serving as vice president of fashion sales for North America. He holds a Bachelor of Commerce degree from Queen’s University in Canada.

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment.

Lectra

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search