Manhattan’s solutions will enable the company, a subsidiary of Oxford Industries; to build on brand loyalty by improving the shopping experience for their customers across channels, create a single view of customer transactions and inventory, and allow Lilly Pulitzer shoppers to control how and when they take delivery of the brands celebrated products.
“With our growing business, the omni-channel capabilities Manhattan’s solutions provide will afford us the ability to expand our market reach, drive online traffic to our new stores, and create a seamless experience for our customers,” said Keary McNew, chief information officer, Lilly Pulitzer. “Manhattan’s depth of experience—both in terms of products and people— with large and successful omni-channel retailers was critical in our selection process. It’s important we uphold the promise of the Lilly Pulitzer® brand and retain the loyalty of our customers; Manhattan’s solutions enable our channels to operate together in making this happen.”
As Lilly Pulitzer’s store network and e-commerce business grow, the company is focused on making its products seamlessly available to its loyal customers through any channel they choose. Orchestration of orders and network-wide inventory – enabled by Manhattan’s solutions – will be critical in ensuring the availability of products to meet customer demand and the fulfillment of online orders via paths that best suit each customer’s preference. Additionally, enablement of cross-channel returns and call center order capture will help create a consistent experience for the company’s customers across touch points.
"We are honored to be a partner of the venerable Lilly Pulitzer brand. Their selection of our products and teams to help execute their vision of the customer experience is a validation of our long-standing investments and successes in omni-channel enablement," said Eddie Capel, president and chief executive officer, Manhattan Associates.
About Lilly Pulitzer
Lilly Pulitzer designs and distributes apparel and accessories for women, children and men. It all started 50ish years ago with a simple shift dress in Palm Beach, Florida. Today, Lilly Pulitzer provides a collection of modern resort wear inspired by the authentic Palm Beach lifestyle. Lilly Pulitzer can be found online and in 22 company-operated retail stores, over 70 Signature Stores and major department stores nationwide.
Textiles | On 28th Mar 2017
The Government of India is likely to impose anti-dumping duty on...
Apparel/Garments | On 28th Mar 2017
The Competition Commission (CCI) of India has approved the proposal...
Moving towards sustainability is also a social change
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
Encouragement from brands will motivate supply chains to become more...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...