Home / Knowledge / News / Information Technology / ChannelAdvisor to optimize Karen Kane's online campaign
ChannelAdvisor to optimize Karen Kane's online campaign
Jul '13
ChannelAdvisor , a leading provider of cloud-based e-commerce solutions that enable retailers and manufactures to increase global sales, announced that women’s apparel brand Karen Kane employs ChannelAdvisor’s Paid Search solution and Managed Services team to maximize results using pay per click advertising. ChannelAdvisor’s Paid Search solution optimizes Karen Kane’s online advertising campaigns to broaden the company’s online exposure and increase sales.

“It was important for us to find a solution provider with an established understanding of fashion brands and proven industry expertise to accurately manage our online advertising initiatives,” said Karen Kane Director of Marketing Michael Kane. “ChannelAdvisor’s full service solution is exactly what we had in mind. We are confident that our search campaigns are in the best hands.”

ChannelAdvisor offers retailers and manufacturers leading cloud-based solutions to efficiently manage and automate the online selling process across multiple channels including third-party marketplaces, paid search and comparison shopping engines and more.

ChannelAdvisor’s Paid Search solution supports numerous search engines such as Google and Bing, as well as programs such as Google Shopping and Enhanced Campaigns. Additionally, ChannelAdvisor’s technology delivers unique features such as Inventory Driven Search, which enables paid search advertising that is product-specific, accurate and automatically generated and updated.

Through its Managed Services offering, ChannelAdvisor’s e-commerce experts effectively manage all aspects of Karen Kane’s paid search program. ChannelAdvisor’s Managed Services team provides strategy development, hands on campaign execution and daily campaign management to retailers such as Karen Kane seeking an end-to-end outsourced paid search solution. With nearly 200 years of combined expertise, ChannelAdvisor’s Services department offers retailers unparalleled opportunities to maximize results across multiple online channels.

“Karen Kane is one of the most respected names in the apparel industry, and we are thrilled to be able to offer the technology and level of service the brand needs to excel on the search channel,” said ChannelAdvisor Global Director of Managed Services Amy Lubell. “Digital advertising must be strategic and cost-efficient in order to deliver optimal results. Our team works day in and day out to ensure that Karen Kane is reaching the maximum number of consumers and increasing online sales.”


Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search