Home / Knowledge / News / Information Technology / Predict future fashion trends with ITC Infotech solutions
Predict future fashion trends with ITC Infotech solutions
21
Aug '13
Style Performance Analytics combines PLM, ERP and BI to revolutionise fashion design process.

In a first of its kind IT intervention, the fashion industry can now look forward to utilising IT services to predict future developments. Global IT services & solutions company, ITC Infotech has launched Style Performance Analytics (SPA) to cater specifically to the requirements of the fashion industry.

Combining product attribute information from Product Lifecycle Management (PLM) tools with transactional data from Enterprise Resource Planning (ERP) systems, SPA uses Business Intelligence (BI) tools to discover the styles and attributes that are most popular with customers. This allows designers to predict trends and design as per market need.

ITC Infotech's SPA solution is designed to predict fashion trends with analysis drawn from historical data. The information is presented on a dashboard with drill down functionality for fact-based decision-making. With this solution both designers and merchandisers can access standardised data to take cues for forthcoming design element decisions. Furthermore, this solution also becomes a validation tool for the incorporation of new inspirations.

Mr. V V Rajasekhar, Senior Vice-President-PLM and Engineering Services, ITC Infotech, explains why the company decided to develop SPA. “When designing for the next season it would be fantastic to be able to predict the success of your design. We wanted a solution that could analyse past designs and bring out the aspects that have been popular and feed this information back into the design process. In this way, using fact-based decision making, the fashion line becomes more adapted to the customer’s preferences.”

SPA is based on the idea that a style is made up of an assortment of product attributes including colour, fabric, fit, trim and embellishments among others. The purchase decision is driven by one or more of these attributes. SPA breaks down the style into its individual design attributes and ranks them according to various metrics such as sell thru percentage, sales volumes etc. Visual dashboards enable designers and merchandisers to collate and understand how these attributes affect the popularity of styles, helping them to take informed decisions.

Mr Rajnish Kumar, Global Head – Softlines, ITC Infotech, explains the key concepts of SPA. “It is a powerful combination of PLM and ERP in a pre-configured solution, offering historical attribute analysis with visual representation via dashboards of standard and real-time data. This is one of the most critical value drivers of the solution because it offers a single platform to show standardised information to designers, merchandisers and buyers, so they are all using the same information to make their decisions.

It reveals customer preferences to prompt the designer to decide what to do with that information. The businesses thereby get an edge which will allow their entire range to be sold with speeding inventory turns caused by higher sell-thru and with far lower mark downs.

ITC Infotech recently implemented PTC’s FlexPLM solution for Brooks Sports, a leading US based running company that designs and markets high-performance men's and women's running shoes, apparel and accessories in more than 40 countries worldwide. ITC Infotech and PTC have a long standing relationship that spans over a decade.

Today, ITC Infotech helps PTC implement its projects around the globe, providing end-to-end services and support. ITC Infotech’s expertise in PLM (Product Lifecycle Management) is unparalleled, with over 850 implementations of PTC PLM products.

ITC Infotech

Must ReadView All

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search