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Apparel retailer Mufti picks Ginesys to streamline process
Sep '13
Adoption of Ginesys solution helped apparel brand and retailer Mufti stream-line its processes across multiple functions over its 191 exclusive stores pan-India.

Mufti had a local software solution installed in its stores that presented data synchronization and discrepancy issues. The company wanted a cost effective, flexible solution that would synchronize all its businesses and processes.

The Challenges - The key challenges in catering to the requirements of Mufti included:

- Providing a customized retail ERP solution to manage outlets located at different geographical points

- Mapping sales process with correct tax parameters and stock transfer to EBO

- Understanding traditional internal processes for successful implementation

The Solution - Ginesys covered the complete scale of requirements from Mufti. The product covers all aspects including retail, production, point of sale, procurement, inventory, distribution, accounting as well business intelligence and analytics.

Benefits to Mufti - The benefits enjoyed by Mufti as a result of adoption of Ginesys include the following:

· Process excellence

· Better control on sales and stock through data synchronization

· Consolidated branch information at finger-tips

According to Habir Singh Sidhu, Director, Mufti, " It is a good retail ERP solution because it facilitates the whole process of our business right from manufacturing to retail. They've really helped us in solving a number of operational challenges."

About Ginesys

Established in 1999, Ginni Systems Limited (GSL) is a leading provider of specialized software solutions for the retail value chain. The company's expertise in the retail domain makes it an ideal solution provider for an entire gamut of retail chains such as Departmental Stores, Chain Stores, Hyper Markets, Discount Stores, Multi Brand Outlets, Exclusive Stores, Food & Grocery Stores, etc. With a current installed base of 10000+ users it is serving a large chunk of the organized retail market in India.

About Mufti

The brand 'Mufti' stands for cutting edge fashion in casual menswear. The portfolio includes shirts, jeans.t-shirts, sweatshirts, sweaters and jackets. Mufti owes its origins to 'Mr.Mister' a menswear brand launched in 1992 by Mr. Kamal Khushlani. Brand Mufti was launched in 1998  by Credo Brands Marketing Pvt Ltd. under the guidance of Mr,. Khushlani. The brand is currently available across 191 exclusive stores and 1050 multi-brand stores.


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