ECommerce solution provider UniteU joins AX Alliance

“Judging from the increasing number of inquiries we are getting about Microsoft Dynamics for Retail (AX) from potential customers,” says Mike Montrose, VP Marketing & Sales for UniteU, “this is undoubtedly a growth area.

We have an effective and proven AX solution operating with customers now and are currently working with Retail Realm developers to create the next generation of that solution; a more robust connector bridge to UniteU’s Retail API that will provide the tightest-possible integration of our products with Microsoft Dynamics for Retail. Our team is excited about this new partnership and we are perfectly positioned to leverage the AX Alliance and make the UniteU-AX solution available globally.”

“We couldn’t be more pleased to have UniteU as part of the AX Alliance”, said Rachel Smith, Director of Sales for North America at Retail Realm, who also oversees the AX Alliance.  “As the saying goes, ‘the proof of the pudding is in the eating,’ and UniteU certainly demonstrated their skill at integration with their client Edwin Watts Golf, when they interfaced their UniteU Commerce product with Microsoft Dynamics for Retail.”

In less than eight months UniteU helped transition Edwin Watts from a previous ERP system that they had outgrown to Microsoft AX. They did this with no downtime for the Web-based part of the retail operation. “Given the complexities inherent in retail golf equipment they did an outstanding job!,” said Smith. “Fellow AX Alliance members will certainly benefit from their expertise in retail systems integration and from their in-depth eCommerce knowledge and experience.”

As part of its mission to help retailers drive growth across all digital, mobile and physical channels, staff at the eCommerce specialist are also excited about the roll-out of their new uMobile POS offering earlier this year. 

This cloud-based solution integrates with an organization’s existing data sources and runs on a tablet device that has a scan-and-swipe sled attached. The new solution is opening up endless new opportunities for retailers to improve their in-store customer experience, and to increase their conversion rates and store volume.

For instance, personalized shopping can now be taken to a new level with the shop’s sales associate accompanying the customer throughout the store, not only to aid in the selection process but to perform check-out right there amongst the products on the shop floor. 

This increases the chances of up-selling and/or cross-selling, and provides a tremendous asset to retailers during the holiday season or other busy periods when there are long lines at the tills.

Retail Realm