Home / Knowledge / News / Information Technology / SATO appoints Masao Kodama as CMO
SATO appoints Masao Kodama as CMO
01
Oct '13
Masao Kodama
Masao Kodama
SATO Holdings Corporation, a leader in barcode printing, labeling, and EPC/RFID solutions, announced the appointment of Mr. Masao Kodama to the position of Chief Marketing Officer (hereafter CMO).

In his new role, Mr. Kodama will lead the development and implementation of a fully-integrated marketing strategy across departments and overseas group companies.

Mr. Kodama will assume responsibility for all of the company’s marketing functions, comprising marketing, market research, business planning, branding, and product planning. In his new assignment, he will also take the lead in marketing for new product launches and new business developments, and consolidate the Group’s internet marketing capabilities.

Mr. Kodama, currently senior manager of SATO’s Market Research and Planning Office, brings over 30 years of professional experience to this new position. Prior to joining SATO in 2012, he worked with Nissan Motor Co., Ltd. in numerous positions of increasing responsibility in fields such as marketing, product planning, branding, R&D, CRM, demand forecast and sales promotion.

Mr. Kodama holds a BA in Engineering from Keio University and a Master’s degree in Business (MSIA) from Carnegie Mellon University. In addition, he is also the Head of the Global Committee of the Japan CRM Association.

“With his extensive experience and expertise, Mr. Kodama is a great fit for the position of CMO,” said Kaz Matsuyama, President & CEO of SATO Holdings Corporation. “As CMO, he will play a critical role in increasing SATO’s global presence, raising brand awareness, and ensuring the Group’s marketing strategy is in line with our business goals and long-term vision to become the world leader in Auto-ID solutions.”

Speaking of his new role, Mr. Kodama said, “I’m excited and honored to hold this new position, and am looking forward to driving changes that will take SATO’s business to the next level and make us better able to deliver increasing value to our customers.”

About SATO

SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. 

SATO’s solutions enable businesses to realize precision, labor and resource savings that help preserve the environment and deliver peace of mind to consumers. All of which contribute to the development of a sustainable world.

SATO

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search