Home / Knowledge / News / Information Technology / SATO appoints Masao Kodama as CMO
SATO appoints Masao Kodama as CMO
01
Oct '13
Masao Kodama
Masao Kodama
SATO Holdings Corporation, a leader in barcode printing, labeling, and EPC/RFID solutions, announced the appointment of Mr. Masao Kodama to the position of Chief Marketing Officer (hereafter CMO).

In his new role, Mr. Kodama will lead the development and implementation of a fully-integrated marketing strategy across departments and overseas group companies.

Mr. Kodama will assume responsibility for all of the company’s marketing functions, comprising marketing, market research, business planning, branding, and product planning. In his new assignment, he will also take the lead in marketing for new product launches and new business developments, and consolidate the Group’s internet marketing capabilities.

Mr. Kodama, currently senior manager of SATO’s Market Research and Planning Office, brings over 30 years of professional experience to this new position. Prior to joining SATO in 2012, he worked with Nissan Motor Co., Ltd. in numerous positions of increasing responsibility in fields such as marketing, product planning, branding, R&D, CRM, demand forecast and sales promotion.

Mr. Kodama holds a BA in Engineering from Keio University and a Master’s degree in Business (MSIA) from Carnegie Mellon University. In addition, he is also the Head of the Global Committee of the Japan CRM Association.

“With his extensive experience and expertise, Mr. Kodama is a great fit for the position of CMO,” said Kaz Matsuyama, President & CEO of SATO Holdings Corporation. “As CMO, he will play a critical role in increasing SATO’s global presence, raising brand awareness, and ensuring the Group’s marketing strategy is in line with our business goals and long-term vision to become the world leader in Auto-ID solutions.”

Speaking of his new role, Mr. Kodama said, “I’m excited and honored to hold this new position, and am looking forward to driving changes that will take SATO’s business to the next level and make us better able to deliver increasing value to our customers.”

About SATO

SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. 

SATO’s solutions enable businesses to realize precision, labor and resource savings that help preserve the environment and deliver peace of mind to consumers. All of which contribute to the development of a sustainable world.

SATO

Must ReadView All

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Apparel/Garments | On 19th Jan 2017

Asahi Kasei to display sustainable fibre at trade shows

Asahi Kasei, specialty Japanese fibre producer, will be displaying...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search