Home / Knowledge / News / Information Technology / Ajlan & Bros opts for Oracle to support expansion strategy
Ajlan & Bros opts for Oracle to support expansion strategy
21
Oct '13
Ajlan & Bros, a large Saudi Arabian apparel distribution company which specializes in the design, manufacture and supply of clothing across the Middle East, has selected Oracle Commerce to improve its customer engagement capabilities and drive expansion.

With operations across the Arab region, a distribution network of more than 7,000 points of sale and representing more than 15 international brands, Ajlan & Bros is seeking to expand by driving brand awareness both regionally and globally -- specifically into European and American market sectors.

Oracle Commerce will support the company in achieving its expansion goals by providing the capability to optimize each customer engagement, helping to increase cross-channel promotion and to improve a unified online, mobile and social experience for customers.

By delivering a unified, personalized and consistent cross-channel customer experience that optimizes each customer interaction, Ajlan & Bros will be better equipped to drive sales and promote growth.

With Oracle Commerce, Ajlan & Bros will be able to leverage advanced marketing and personalization capabilities, with enhanced integrated search and content management functionality across its channels.

Following a comprehensive evaluation of solutions which included SAP and open source, Ajlan & Bros chose Oracle Commerce due to the solution's strong cross-channel ecommerce and experience capabilities, solid track record of maintaining best practice and strong presence locally.

Aeturnum, a Gold level member of Oracle PartnerNetwork (OPN), is providing implementation services for the project.

About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide -- including fashion, hardlines, grocery and specialty retailers -- use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels.

Oracle Retail

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search