Stylewhile has the unique ability to aggregate product imagery from online stores and fit them on a model of a chosen body type to determine what will look best on the consumer. Not only can users virtually 'try on' clothes, but they can also use the App to select various items from retailers to create and style complete looks with the touch of a button.
It is estimated that in the near future 25% of all retail shopping will move online, and the value of online shopping in the United States alone will reach an estimated $26 billion by 2015. Stylewhile is anticipating this move by creating an entirely new way for customers to interact with online stores, offering a highly personalized experience that allows and encourages creativity, while also ensuring that consumers are buying the right clothes for their personality and body type.
Says Stylewhile Founder/CEO Jutta Haaramo of the partnership, "We're delighted to partner with Saks Fifth Avenue on the launch of Stylewhile, and to offer them full exclusivity at launch. Both Stylewhile and Saks Fifth Avenue customers are women who love fashion and trying out new things. This new App will make their online shopping easier and more fun." The innovative service will allow shoppers to enjoy the benefit of being able to mix and match multiple items and multiple brands to create their ideal outfit, perfectly suited to their body type.
At present, Stylewhile will focus fully on the iPad App, though going forward the company may look to expand into a web version. "We want to build Stylewhile together with our users to make it something they love to utilize, so we are constantly analyzing their feedback," says Haaramo. "Our dream is to build an App that helps women to find and buy the right items so that there would be a lot less of those 'I have nothing to wear' moments or 'this looks different in person than it did online'!"
A wide range of international brands will be available at launch, including Diane von Furstenberg, J Brand and Vince. Saks Fifth Avenue will have full exclusivity for one month at launch, and will then have six months of exclusivity as the only luxury multi-brand retailer, though additional e-retailers will be included during this period. Shoes and accessories will be added to the App in early-November.
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