Home / Knowledge / News / Information Technology / Saks launches fit clothing mobile apps from Stylewhile
Saks launches fit clothing mobile apps from Stylewhile
22
Oct '13
Stylewhile is pleased to announce its partnership with Saks Fifth Avenue on the launch of a new iPad App set to change the face of online shopping by allowing users to fit clothing to their specific body type before purchase.

Stylewhile has the unique ability to aggregate product imagery from online stores and fit them on a model of a chosen body type to determine what will look best on the consumer. Not only can users virtually 'try on' clothes, but they can also use the App to select various items from retailers to create and style complete looks with the touch of a button.

It is estimated that in the near future 25% of all retail shopping will move online, and the value of online shopping in the United States alone will reach an estimated $26 billion by 2015. Stylewhile is anticipating this move by creating an entirely new way for customers to interact with online stores, offering a highly personalized experience that allows and encourages creativity, while also ensuring that consumers are buying the right clothes for their personality and body type.

Says Stylewhile Founder/CEO Jutta Haaramo of the partnership, "We're delighted to partner with Saks Fifth Avenue on the launch of Stylewhile, and to offer them full exclusivity at launch. Both Stylewhile and Saks Fifth Avenue customers are women who love fashion and trying out new things. This new App will make their online shopping easier and more fun." The innovative service will allow shoppers to enjoy the benefit of being able to mix and match multiple items and multiple brands to create their ideal outfit, perfectly suited to their body type.

At present, Stylewhile will focus fully on the iPad App, though going forward the company may look to expand into a web version. "We want to build Stylewhile together with our users to make it something they love to utilize, so we are constantly analyzing their feedback," says Haaramo. "Our dream is to build an App that helps women to find and buy the right items so that there would be a lot less of those 'I have nothing to wear' moments or 'this looks different in person than it did online'!"

A wide range of international brands will be available at launch, including Diane von Furstenberg, J Brand and Vince. Saks Fifth Avenue will have full exclusivity for one month at launch, and will then have six months of exclusivity as the only luxury multi-brand retailer, though additional e-retailers will be included during this period. Shoes and accessories will be added to the App in early-November.

Stylewhile

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search