Virtual fitting rooms are widely acknowledged to reduce the garment returns rates for online retailers. In reality, authenticated statistics and case studies on the subject are rare. The primary reason for this is that remarkably few multichannel retailers have systems in place that enable them to cross-reference a returned item with its original point of sale.
Henri Lloyd, however, is one of those that do have such systems in place – and doing so has enabled its commercial director, Graham Allen, to prove the impact of its Fits.me Virtual Fitting Room solution on its garment returns rates.
He said: “Our customers generally know the design and manufacturing quality they’re buying, so we don’t get many returns for those reasons. The stats we’re getting are overwhelming evidence that our virtual fitting room almost entirely removes the last remaining genuine reason – ‘fit’ – for why our shoppers might choose to return clothes, and as a result it has smashed the overall returns rate.
“Using the Fits.me Virtual Fitting Room is still an optional part of the purchase journey, so now we will look at raising the proportion of shoppers that visit the virtual fitting room. We’re going to look at putting the virtual fitting room button in more places, and at how to make it more prominent too.
“There is some analysis to do on whether we make passing through the virtual fitting room the standard customer journey, and make skipping it – rather than using it – optional. For that extra click we could almost certainly slash our returns rates for a much larger proportion of our customers, and therefore generate a much bigger impact on our bottom line,” he commented.
Textiles | On 22nd Oct 2016
The Central government is likely to extend the recently approved Rs...
Apparel/Garments | On 22nd Oct 2016
Reebok, a pioneer in the sporting goods industry, has brought sneaker ...
Bridalwear is not about reds and whites anymore
Vidhyaa Shankar. S
A Ganapathi Chettiar
'The usage of knits is getting into the boundaries of woven fabrics'
‘Portugal is taking away a major share of the mill made sector.’
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Information Technology | On 19th Oct 2016