Home / Knowledge / News / Information Technology / Retailers adopt WebLinc to optimize omnichannel experience
Retailers adopt WebLinc to optimize omnichannel experience
30
Oct '13
WebLinc, the eCommerce platform and services provider for the fastest growing online retailers, announced that a number of its retail clients have adopted WebLinc Mobile to optimize the omnichannel shopping experience. Using WebLinc’s responsive design approach, as well as custom-built branded mobile apps, these retailers are well-poised to take advantage of the growing mobile opportunity.

According to eMarketer, mobile commerce will play an important part in digital holiday retail spending, accounting for 16 percent of all U.S. retail ecommerce sales. To take advantage of this rapidly growing opportunity, WebLinc clients turned to the company to create a seamless experience that accommodates all users – regardless of channel.

Rather than create separate desktop, tablet and mobile sites, WebLinc has helped retailers such asUnique Photo, Yarn, Harriet Carter and Fresh Finds utilize responsive Web design to create one site that is optimized across all channels and devices. WebLinc clients implementing responsive design have seen year-over-year revenue from mobile commerce increase as much as 183 percent.

For retailers seeking their own branded mobile apps, WebLinc eCommerce apps bring together the functionality of a retailer’s eCommerce site with the capabilities of smartphones to enhance customers’ online and offline shopping experiences. For instance, by utilizing geolocation, these apps can recognize when a user is in the retailer’s brick and mortar store and push product recommendations, wish lists and saved shopping carts to the customer’s mobile device.

Using the device’s camera, customers can scan a product barcode to access inventory data or add it to their wish list to buy later. If a product is unavailable in store in a particular size or color, the app can be configured to offer the item online with free shipping to avoid losing the sale. WebLinc recently developed a fully branded mobile application for existing clientFree People that include some of these capabilities. In addition, WebLinc powers the back-end ofNasty Gal’s iPhone app.

“We have seen tremendous success with our branded mobile app in creating a deep level of engagement among our target audience,” said Jed Paulson, Director of eCommerce and Marketing for Free People.

“One of the most exciting parts of the Free People mobile app, created in partnership with WebLinc, is the integration with other channels. For example, now customers can use their smartphones in Free People retail stores to read product reviews, and even see how other customers are wearing the items through uploaded FP Me Style Pics. All of this content is accessed simply by scanning a product hangtag. The ability to quickly and easily access inspirational style photos and reviews is one way we are able to bridge the gap between online and retail stores.”

“Mobile is at the heart of omnichannel retailing. It is the central, always-on connection to all other channels – stores, catalogs, eCommerce, among others,” said Darren Hill, co-founder and CEO of WebLinc.  “We’re encouraged by the success that both our responsive design and mobile application clients are experiencing as we enter the busy holiday season.”

WebLinc


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Top executives
Textile industry

The foremost issue is bridging the skill gap

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search