eBay to help Fifth & Pacific drive loyalty & revenue

“We are focused on creating a true omnichannel business across all of our brands, moving from brick and mortar and ecommerce to all around enterprise commerce,” said Linda Yanussi, senior vice president, Global IT and Operations, Fifth & Pacific Companies, Inc. “eBay Enterprise enables us to harness the capabilities to drive transactions from stores to online and online to stores, and provides solutions that allow us to have late order cutoffs, faster delivery to our customers, and the scale and flexibility to provide that premium brand experience.”

eBay Enterprise is providing full-service fulfillment, order management and customer service to help drive revenue and deeper customer loyalty for the Fifth & Pacific brands. Lucky Brand and kate spade new york have also partnered with eBay Enterprise for marketing solutions including strategy, search, email management and affiliate marketing services. eBay Enterprise also helped launch the new Kate Spade Saturday brand.

“Fifth & Pacific has challenged us to help them create 'the future of shopping' experience and we’re excited to have the opportunity and the ability to leverage the eBay Inc. portfolio of solutions to do just that,” said Tobias Hartmann, head of eBay Enterprise omnichannel operations. “Fifth & Pacific is committed to creating an exceptional omnichannel consumer experience, which directly aligns with our purpose of driving connected commerce.”

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