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Cbazaar picks Rackspace to host & support online sales
26
Nov '13
Rackspace Hosting, the open cloud company, has been selected by online Indian ethnic wear store Cbazaar to host and support its online sales backbone using the Rackspace Hybrid Cloud.
 
“As an online retailer, it’s imperative that our customers are able to access our website at all times, especially during seasonal sale periods where we see traffic surge. For every minute we experience downtime, our bottom line is impacted”
 
With Rackspace Hybrid Cloud, Cbazaar has elevated its e-commerce portal to position it for further growth and expansion. The firm operates sales channels in over 130 countries with a clothing collection including over 20,000 exquisite Indian designs and styles. Building for a new era of growth with open integration, Cbazaar has been able to connect its structured query language (SQL) database inside its new Rackspace Hybrid Cloud model.
 
“As an online retailer, it’s imperative that our customers are able to access our website at all times, especially during seasonal sale periods where we see traffic surge. For every minute we experience downtime, our bottom line is impacted,” said Hitesh Haran, AVP – IT, Cbazaar.com.
 
“We are an innovative retail leader always looking for ways to be agile in our business model in the face of stiff competition. We needed a trusted partner with a global reputation for quality, guaranteed uptime and a breadth of service and we found this in Rackspace. With Rackspace’s Hybrid Cloud, we can combine public cloud, private cloud and dedicated bare metal computing to combine and tailor our services to create the best fit for our applications.”
 
Rackspace’s Hybrid Cloud offering now allows Cbazaar to connect a dedicated hosting environment to a public cloud environment. To support Cbazaar’s need for risk management, Rackspace implemented round the clock monitoring and a managed back-up system. Haran added, “We have improved our performance while subsequently reducing costs, as we now only pay for the services consumed. In addition, because of Rackspace’s around the clock Fanatical Support, we can consistently offer a first class online shopping experience to our customers.”
 
Since the Rackspace public cloud is built on the open-source OpenStack framework, Rackspace is able to provide highly customized environments, providing the scalability that customers need to quickly and effectively deliver a great customer experience during high-traffic times.
 
“We are delighted to be working with a cutting edge online retailing business like Cbazaar and supporting the firm on its road to greater cloud-based retail success,” said Ajit Melarkode, managing director of Rackspace Asia Pacific. “Cbazaar has shown foresight by positioning itself for rapid deployment of new features across its e-commerce portal with Rackspace Hybrid Cloud.”
 

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