Home / Knowledge / News / Information Technology / Avery Dennison signs RFID licensing deal with Round Rock
Avery Dennison signs RFID licensing deal with Round Rock
Dec '13
A subsidiary of Avery Dennison Corporation has entered into a licensing agreement for radio frequency identification (RFID) tags, labels, and readers with Round Rock Research LLC to facilitate further adoption of item-level RFID by U.S.-based apparel retailers and brands.

Avery Dennison's Retail Branding and Information Solutions business (RBIS) is the global leader in RFID-enabled solutions for the apparel and retail industry with more than 800 patents and applications, global manufacturing capabilities that have produced over 3 billion RFID tags and labels, and an industry-leading solution development team that supports retailers and brands from business case development to complete solution roll-out.

"RFID adoption in the apparel industry is accelerating around the world due to the strong investment case and fundamental advantage it affords retailers to better manage inventory and serve customers,” said Shawn Neville, president of Avery Dennison RBIS.

“This license agreement, along with our significant investments in RFID innovation, manufacturing capabilities and market development, positions us to lead the accelerating adoption of RFID in the U.S. and around the world.”

“Item-level RFID in apparel retail significantly improves inventory visibility and accuracy, which results in higher inventory productivity and better enablement of omni-channel retail, and improves the overall consumer experience,” said Francisco Melo, vice president of Global RFID, Avery Dennison RBIS. “We are fortunate to partner with leading retailers and brands around the world to improve their overall performance through RFID-enabled solutions.”

Avery Dennison

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search