Home / Knowledge / News / Information Technology / Saks OFF 5TH launches first e-commerce site
Saks OFF 5TH launches first e-commerce site
12
Dec '13
Demandware Inc. the industry-leading provider of enterprise cloud commerce solutions, announced that Saks Fifth Avenue OFF 5TH, a premier destination for top designer shopping at extraordinary prices, has launched its first e-commerce site, on the Demandware platform.

The new site is a significant milestone in the company’s omni-channel strategy, which will also include mobile and tablet commerce and digital integration with stores. Saks OFF 5TH selected Demandware because it provides fast time to market and will easily scale to support growth and ongoing omni-channel commerce initiatives.

Saks Incorporated operates 41 Saks Fifth Avenue stores, 72 Saks Fifth Avenue OFF 5TH stores and saks.com. The newest member of the Saks family, saksoff5th.com, offers men’s and women’s ready-to-wear, footwear, handbags, accessories, jewelry, watches and beauty products that are typically discounted up to 55 percent off.

“The off-price business is an important part of our overall strategy. With Demandware, we quickly opened up Saks OFF 5TH online, providing customers with new ways to engage and shop with us,” said Michael Burgess, President of Saks Direct.

“Now, consumers have the same sophisticated shopping experience online that they are used to in-store. We plan to continually enhance the experience with new features, such as buy online and pick up in store, look online and find in-store, as well as the option to shop through mobile and tablet devices.”

The new site features a sleek design and top designer brands—in many cases, only previously available in select stores, such as Saks Fifth Avenue’s Salon Z, a plus size women’s private label. Online shoppers have access to Saks OFF 5TH loyalty programs, email promotions and in store and online events, as well as a customer care team 24 hours a day. Consumers are able to connect to the retailer through social media channels, such as Facebook, Twitter, Instagram and Pinterest.

“Saks has a long history as a successful retailer and brand and has built its business around the customer experience,” said Jeffrey Barnett, COO at Demandware. “We’re delighted that Saks chose Demandware as the foundation for its new Saks OFF 5TH site. As the company continues to evolve its omni-channel strategy, it can rest assured that Demandware will provide the scale and flexibility needed to support its growth initiatives.”

Saks OFF 5TH worked with Demandware LINK Solution Partner, SapientNitro, a division of Sapient, for site implementation and services.

Demandware


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search