Home / Knowledge / News / Information Technology / Saks OFF 5TH launches first e-commerce site
Saks OFF 5TH launches first e-commerce site
12
Dec '13
Demandware Inc. the industry-leading provider of enterprise cloud commerce solutions, announced that Saks Fifth Avenue OFF 5TH, a premier destination for top designer shopping at extraordinary prices, has launched its first e-commerce site, on the Demandware platform.

The new site is a significant milestone in the company’s omni-channel strategy, which will also include mobile and tablet commerce and digital integration with stores. Saks OFF 5TH selected Demandware because it provides fast time to market and will easily scale to support growth and ongoing omni-channel commerce initiatives.

Saks Incorporated operates 41 Saks Fifth Avenue stores, 72 Saks Fifth Avenue OFF 5TH stores and saks.com. The newest member of the Saks family, saksoff5th.com, offers men’s and women’s ready-to-wear, footwear, handbags, accessories, jewelry, watches and beauty products that are typically discounted up to 55 percent off.

“The off-price business is an important part of our overall strategy. With Demandware, we quickly opened up Saks OFF 5TH online, providing customers with new ways to engage and shop with us,” said Michael Burgess, President of Saks Direct.

“Now, consumers have the same sophisticated shopping experience online that they are used to in-store. We plan to continually enhance the experience with new features, such as buy online and pick up in store, look online and find in-store, as well as the option to shop through mobile and tablet devices.”

The new site features a sleek design and top designer brands—in many cases, only previously available in select stores, such as Saks Fifth Avenue’s Salon Z, a plus size women’s private label. Online shoppers have access to Saks OFF 5TH loyalty programs, email promotions and in store and online events, as well as a customer care team 24 hours a day. Consumers are able to connect to the retailer through social media channels, such as Facebook, Twitter, Instagram and Pinterest.

“Saks has a long history as a successful retailer and brand and has built its business around the customer experience,” said Jeffrey Barnett, COO at Demandware. “We’re delighted that Saks chose Demandware as the foundation for its new Saks OFF 5TH site. As the company continues to evolve its omni-channel strategy, it can rest assured that Demandware will provide the scale and flexibility needed to support its growth initiatives.”

Saks OFF 5TH worked with Demandware LINK Solution Partner, SapientNitro, a division of Sapient, for site implementation and services.

Demandware

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search