Home / Knowledge / News / Information Technology / Hudson's Bay & Lord & Taylor deploy True Fit technology
Hudson's Bay & Lord & Taylor deploy True Fit technology
Jan '14
True Fit announced that it will partner with Hudson’s Bay and Lord & Taylor to offer True Fit’s patented fit personalization technology to consumers at TheBay.com and LordandTaylor.com.  True Fit is a big data technology company that provides leading fit personalization software to the world’s top retailers and brands.  True Fit gives consumers a fast and easy way to shop with TheBay.com and LordandTaylor.com with confidence, eliminating guesswork. 

In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style.  Further, the True Fit profile travels with the consumer, providing a seamless fit personalization experience across both sites. 

To create a True Fit profile, consumers simply input one great fitting style they currently wear, and answer a couple questions about their body type, and then True Fit instantly returns a personal fit rating and size for every style.  It’s fast, free for consumers, and there’s no measuring.  Now, customers on TheBay.com and LordandTaylor.com have an even easier and faster way to discover styles they’ll truly love and keep the first time across a massive catalog of styles from top brands.

True Fit delivers high confidence recommendations by using machine learning algorithms to analyze massive amounts of data.  True Fit’s platform has become the world’s largest collection of apparel, footwear, and consumer fit data, powering fit for over 1,000 top brands and millions of consumers.  And the more consumers shop using True Fit, the smarter it gets at helping them.

“We are thrilled to be the first Canadian retailer to provide True Fit technology for our customers,” said Christina Callas, SVP, eCommerce & Digital Marketing, HBC. “This partnership will elevate our eCommerce platform for our customers by giving them more confidence in their purchases at thebay.com and lordandtaylor.com.”

‎"Hudson’s Bay and Lord & Taylor are distinguished retail leaders that leverage innovation and bring the very best technology to their customers to enhance their overall shopping experience and their tradition of service excellence,” said Bill Adler, CEO, True Fit.

About True Fit

True Fit is the universal platform for discovering and purchasing apparel & footwear with confidence; True Fit shows consumers what’s True to them across millions of styles from the world’s best brands.  True Fit is a big data company managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands and retailers unlock the online footwear and apparel market.

True Fit

Must ReadView All

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Textiles | On 24th Oct 2016

ACIMIT shows sustainable technologies at ITMA Asia

ACIMIT, the Association of Italian Textile Machinery Manufacturers,...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search