A top womenswear brand in China, ELLASSAY creates elegant, haute couture level fashion, developed using sophisticated fabric and apparel technologies. The company insists on a very high level of product quality therefore it invests heavily in technology as well as in international design talent.
ELLASSAY’s goal is to grow into a Chinese fashion brand that influences both the domestic and international stage. They are the first Chinese haute couture brand to participate in New York Fashion week, presenting at the event’s main venue.
The motivation to adopt Lectra Fashion PLM came from the need for the company to optimize its management process and support growth. “With our overseas activities, we needed a unique collection development management solution,” says Xia Guoxin, ELLASSAY Chairman.
“We chose Lectra Fashion PLM because of Lectra’s unique and global project implementation approach, as it takes into account the challenges we face and is supported by 40 years of fashion expertise. We speak the same fashion language,” he explains.
Lectra Fashion PLM also convinced the R&D Director Fu Gang. “We believe Lectra Fashion PLM can help us improve R&D collaboration and better control our process, increasing speed while also bringing high quality products to market,” he adds.
Lectra Fashion PLM enhances collection planning and enables early decision making
ELLASSAY designs and develops 80% of products in-house and manufactures their entire range themselves. Lectra Fashion PLM will help ELLASSAY improve collaboration between its design, development and production teams. With Lectra’s Fashion Platform, each department will be able to work with the same information in real-time. Xia Guoxin is directly in charge of planning, design and development so having a consolidated view is particularly important, especially for early decision-making.
Lectra Fashion PLM will also help the company better control workflow and collection planning. As the company goes global, producing more styles while mastering margins is a critical issue. By allowing ELLASSAY to manage the entire fashion development process with a comprehensive solution, Lectra Fashion PLM will help the company optimize costs.
“60% of our fabric is imported from European countries. To remain competitive we need to better anticipate any issues within our development process. I am confident that Lectra Fashion PLM will support our global strategy while also ensuring cost control,” continues Fu Gang.
“We really believe Lectra is the best partner to help us preserve our brand DNA while continuing to innovate and stay a step ahead of our competitors,” adds Xia Guoxin.
In the future, ELLASSAY plans to extend the footprint of their Lectra Fashion PLM project by deeply integrating design, product development and production to reinforce their international business development.
Apparel/Garments | On 13th Dec 2017
Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...
Information Technology | On 13th Dec 2017
Sensor networks like radio frequency identification (RFID) and smart...
Bolger & O'Hearn
‘The Indian market is interesting and rather persistent in seeking new...
'Worsted wool is the ideal fabric for menswear'
Mangalam Industries Pvt Ltd
‘The manufacturing sector is improving day-by-day, becoming better in...
Established in 1956 with a small beginning, Embee today manufactures a...
Oswal Prints Private Limited has been manufacturing and exporting ethnic...
Sushila International, a well established textile organisation established ...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
She grew up in the walled city of Old Delhi, completed her studies, and...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Do you think the sustainability space has the needed tools and resources available for a business to lead change?Yes No Skip
Do you see sustainability as a route to business growth?Yes
Total Votes: 92
Do you think adopting a sustainable approach will be a profitable move for your business?Yes No Skip
Do you think the sustainability space has the needed tools and resources available for a business to lead change?Yes
Total Votes: 92
Do you want the world to know about your sustainability journey and your business’ environmental footprint?Yes No Skip
Do you think adopting a sustainable approach will be a profitable move for your business?Yes
Total Votes: 92
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Do you want the world to know about your sustainability journey and your business’ environmental footprint?Yes
Total Votes: 92