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German jeans brand Mustang chooses Centric PLM Software
Feb '14
MUSTANG, an iconic jeans brand in Europe, has selected Centric to provide its product lifecycle management (PLM) software.
The company - maker of the first jeans and first corduroy jeans in Europe - will implement the Centric 8 PLM software for apparel throughout its women’s wear and men’s wear product groups. 
MUSTANG also will implement Centric’s patent-pending Collection Book for Fashion iPad App. The app directly links a collection of styles from the Centric PLM solution to users through an interactive mobile device. 
“We are and always have been pioneers—not just in the field of denim, but also with regards to innovation and cutting-edge technology,” explains Dietmar Axt, CEO of MUSTANG Group. “This characteristic is part of our long-standing, proven company philosophy.” 
MUSTANG will deploy Centric 8 to support ambitious company growth goals, explains Julia Einsiedler, project manager at MUSTANG. The company selected Centric for its innovative, state-of-the-art technology, she adds. “Centric offers a purely web-based solution, excellent mobile technology and deep industry expertise in its team.”
Designers, executive management, and staff from quality management, purchasing, and sales will use the software to support product range expansion, streamline the product development process, increase productivity, and improve collaboration within and between internal and external teams.
“Centric is proud to have the innovative MUSTANG as our first German customer,” says Chris Groves, president and CEO of Centric. MUSTANG’s product development will benefit tremendously from the “single source of truth” about the company’s products and suppliers that Centric 8 offers, he explains. 
“The ability to achieve greater alignment between the company’s development and buying teams in Germany, and its agents and suppliers in Asia, with allow MUSTANG to move forward confidently to meet its growth goals.” 
MUSTANG, based in Germany, is one of the leading jeans brands in Europe. Founded in 1932, MUSTANG launched the first women's jeans and the first corduroy jeans in Europe. Besides the main product MUSTANG Jeans, the MUSTANG Group is also licensee for the brands Bogner Jeans and Sansibar Denim.

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