Spreadshirt confirmed that both revenue (10.4%) and orders (12.7%) grew globally in 2013, following a strong December. The e-commerce platform, which enables brands and consumers to create, sell and buy ideas on merchandising, achieved revenue of 71.87m Euros (£61.03m, $95.45m).
-71.87m Euros Revenue in 2013
-Order growth up 12.7% and Revenue grew 10.4%
-3.3m products shipped
-Over 72,000 active sellers used Spreadshirt in 2013
-Average of 2 million people a month have visited the touch-optimised t-shirt designer
-15% of orders include a touch-screen device as part of the order process in 2013
These increases can be attributed to platform developments, like the touch-optimised t-shirt designer, and other features which were part of a 2m Euro platform investment. In addition, Spreadshirt benefitted from strategic use of discounting and further marketing measures such as; optimisation of the website and its channels, and new messaging following the rebranding in early 2013.
Spreadshirt was also ranked 16th in the Pureplay Top 30 International e-Retailers; a joint study by OC&C and Google on the internationalisation of e-commerce, entitled The Global Retail E-mpire
“We truly had a year of innovation at Spreadshirt last year and we plan to continue this in 2014,” says Philip Rooke, CEO. “We introduced our own t-shirt collection and saw the successful introduction of the touch-optimised t-shirt designer. As a result, 15% of our orders now start on a touch-screen device.
Although we have not seen huge growth in the UK, we have big plans for the UK market next year, which is highly competitive due to the maturity of consumers and brands. We’re planning a TV advertising campaign in the summer, recruiting more people and positioning for the long term”.
The USA remains Spreadshirt’s strongest and biggest single market with 15.9% revenue growth in 2013, revenue of 28.31m Euros ($37.59m). The more established market in Europe achieved 7.2% growth, to 43.56m Euros.
Spreadshirt’s plans for 2014 include further internationalisation to Australia, Canada and Switzerland and expanding its shipping services to additional countries. 3m Euros will be invested into the platform, to continue to improve the experience from touch-screen devices and to make it easier and quicker for brands and consumers to get their ideas on to merchandising. Spreadshirt will also be focussing on its multichannel approach, which was highly successful in 2013.