Home / Knowledge / News / Information Technology / US retail fails to emerge from March snow - Euclid
US retail fails to emerge from March snow - Euclid
09
Apr '14
Euclid, the leader of in-store retail analytics, releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of March.
 
This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shopper activity rebounded from February as a result of improving weather and increased disposable income, but traffic and engagement lagged compared to last year. 
 
Based on the findings, Euclid asserts that these metrics illustrate a weak outlook for industry revenues, estimating general merchandise, apparel, furniture and other (GAFO) retail sales grew by 0.2 percent year-over-year.
 
Overall, shopper traffic and repeat visits remained below last year’s levels as bad weather remained a challenge for much of the country. In addition, in-store engagement was weaker than last year as a result of Easter falling deeper into April. 
 
Here are some of Euclid’s top findings in this month’s report around shopper behavior metrics:
-Shopper traffic declined one percent compared to the same month last year, as visits were negatively impacted by continued cold weather on the East Coast, although this headwind was slightly mitigated by bouts of warmer than usual weather on the West Coast and an acceleration of tax refunds in March.
 
-Storefront conversion was up one percent as a result of improved weather, an increase in disposable income, and the continuation of a heavily promotional environment.
 
-Average duration decreased three percent from last year as the late Easter caused many shoppers to have less intent to browse heavily during their store visits in March.
 
-Repeat visits increased one percent from February, bouncing back nicely after last month’s dip as a result of pent up demand carrying extra visits over into this month.
 
The best day of the month was Wednesday the 5th, with some of March’s best customer engagement performance as well as a strong storefront conversion. This day also attracted the highest percentage of valuable repeat shoppers during the month. The worst day of the month was Thursday the 13th, which saw underperformance across all metrics, but most notably traffic and average duration.
 
About Euclid 
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of March 2014 Euclid's network has grown to capture six billion measurements per day, analyzing 250 million potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
 

Euclid


Must ReadView All

FM Arun Jaitley’s press conference: Highlights

Textiles | On 24th Oct 2017

FM Arun Jaitley’s press conference: Highlights

India has remained one of the fastest growing economies in the world...

Retailers launch US Global Value Chain Coalition

Apparel/Garments | On 24th Oct 2017

Retailers launch US Global Value Chain Coalition

The American Apparel & Footwear Association (AAFA), the National...

Italian textile machinery orders index rises 6% in Q3

Textiles | On 24th Oct 2017

Italian textile machinery orders index rises 6% in Q3

The orders index for Italian textile machinery rose by six per cent...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search