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AIM partners industry leaders to launch RAIN RFID Alliance
Apr '14
AIM, the leading industry association and worldwide authority on barcode, RFID, RTLS and mobile computing, announced at RFID Journal LIVE! The formation of the RAIN RFID Alliance, bringing together industry leaders dedicated to promoting the international adoption of UHF RFID. 
The name RAIN, which stands for RAdio-frequency IdentificatioN, symbolizes the synergy between UHF RFID and the cloud as well as the infinite presence of UHF RFID tags and applications.  
The RAIN RFID Alliance (RAIN) will promote awareness, education, programs, and initiatives to accelerate the growth and adoption of ISO–IEC 18000-63 / UHF Gen2 RFID in business and consumer applications worldwide.
Founding Alliance members, Google, Impinj, Intel and Smartrac join AIM to launch this effort.
“Establishing RAIN as an AIM alliance represents the next step in AIM’s support for the AIDC industry for more than 40 years,” said Chuck Evanhoe, Chairman of AIM, Inc. “As a group, especially with such strong support from Google, Impinj, Intel and Smartrac, we will positively impact the future success of UHF RFID innovation around the globe as well as represent the AIDC industry with a focused, unified voice that will undoubtedly impact UHF RFID awareness and adoption.”
The Alliance will begin accepting members immediately, and expects steady growth by offering a variety of membership benefits including industry research, education, promotion, and services that connect industry members and end users. Alliance members will be able to use the RAIN logo and brand.


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