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Pepe Jeans London picks Nuke Suite to manage social media
May '14
Pepe Jeans London, the iconic denim brand, has chosen Nuke Suite’s Social Marketing platform to manage all of their social media operations across 24 countries.
Nuke Suite and Pepe Jeans are currently rolling out the platform to their marketing team and partners in countries where Pepe Jeans has a localized social media presence.
The platform will allow Pepe Jeans and a handful of partner agencies spread across the globe to collaborate more effectively as they create, coordinate and publish social content on multiple networks for all of their markets, in over a dozen languages.
Daniel de Santiago, Head of Digital at Pepe Jeans, said of the partnership, “As our global social presence became larger ­— we now have over 2.5 million very active Facebook fans — and more diffuse—geographically and on multiple networks—managing it was becoming a bigger and bigger challenge.
“We needed a solution that was flexible enough to work in a range of use cases, especially to help us manage workflow between team members spread across continents. We also needed to be able to share content easily, so it could be localized and sent for approval before publication.
Nuke Suite is a robust solution that meets our needs for social marketing, and we’re looking forward to continuing to work with their team to test innovative new features as they roll out.”
The platform will be used by all Pepe Jeans’ marketing teams to manage their presence on Facebook, Twitter, Google+ and Youtube. They will have the ability to centrally oversee social content across networks on an international and a local level via the platform’s content calendar and other collaborative tools.
The platform’s analytics toolsets will also allow the Pepe teams to track the performance of their social content on a post by post or page by page basis, and to compare the activity, engagement and more of their social presences to their competition. They will be able to adjust and optimise their social content across networks and markets in a way that they were previously unable to.
Nuke Suite’s CEO, Julien Oudart, added, “We’re delighted to have the opportunity to work with the great team at Pepe Jeans and all of their partners. Our platform will provide them the flexibility and performance they require for their ambitious social engagement strategy. We’re looking forward to collaborating with them going forward to develop new functionalities as new needs arise for their teams.”

Nuke Suite

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