Home / Knowledge / News / Information Technology / Comark opts for Demandware's cloud-based retail platform
Comark opts for Demandware's cloud-based retail platform
19
Jun '14
Demandware, Inc., the industry-leading provider of enterprise cloud commerce solutions, announced that Comark Inc., parent company to three Canadian specialty apparel retailers, recently launched new ecommerce sites – Ricki's, Bootlegger and cleo – on the Demandware Commerce platform. 
 
The retailer moved from a hosted ecommerce solution to Demandware’s cloud-based platform for a flexible and scalable digital backbone to support its growing, multi-brand, omni-channel retail operations. With Demandware, Comark is managing its entire brand portfolio from a central platform, leveraging the operational efficiencies of Demandware’s cloud infrastructure, while maintaining the ability to tailor the shopping experience for each brand.
 
Comark operates over 300 stores in Canada across its three divisions. Each brand targets a unique customer base, ranging from young adults in Bootlegger, to the younger working woman at Ricki’s, to a more mature woman at cleo. Limited by its hosted platform, Comark turned to Demandware for improved storefront capabilities and superior site performance.
 
“We’re committed to giving our customers great products and remarkable brand experiences,” said Deanna Traa, CMO, Comark. “Demandware helps us deliver on this promise across our brands. It’s a flexible and scalable platform that allows us to meet the unique needs of our individual business divisions, while realizing the operational benefits of a central cloud platform.”
 
In addition, new website features on Demandware enabled Comark to begin to integrate the online and offline experience. Comark took its first steps toward omni-channel enablement by including “ship to store” and “find it in store” capabilities on its new sites, two features that offer convenience and choice to “on-the-go” consumers. Initial customer response has been very positive.
 
“Unlike hosted solutions that limit a retailer’s ability to deliver unique branded experiences, the Demandware platform puts control in the hands of the merchant,” said Jeffrey Barnett, COO, Demandware. “With powerful merchandising functionality and a highly scalable cloud platform for managing consumer engagement across channels, Comark can grow with confidence, knowing it has a solid digital commerce backbone in Demandware.”
 
The implementation of the project was led by Lyons Consulting Group, a Demandware LINK partner. Comark also leveraged several pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace, including Bazaarvoice, Listrak and PayPal.
 

Demandware

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search