Home / Knowledge / News / Information Technology / Metail launches digital fitting room 'Cher Horowitz'
Metail launches digital fitting room 'Cher Horowitz'
02
Jul '14

British online fitting room technology company Metail, launches its take of the much discussed digital fitting room Cher Horowitz famously used in the 1995 cult classic film, Clueless.

Metail’s digital fitting room encourages consumers to create their own ‘MeModel’ by inputting three basic body measurements (height, weight and bra size) and then try on clothes online to create different outfits. For launch, Metail has digitised different clothing types (including Cher’s favourite plaid jacket), to enable multiple looks to suit each consumer’s preference. Each MeModel in this digital fitting room will automatically wear Cher’s white socks and black T-bar shoes for immediate visual recognition.

#ShareYourCher

Metail’s digital fitting room also sees a new feature in the form of “SHARE”. Each outfit created on a MeModel can be shared privately or publicly via Facebook, email or as a link to friends. Shared outfits can then be viewed and crucially, outfit choice feedback can be received from the consumers’ most trusted style advisors, their friends. Metail is the first online fitting room technology to allow consumers to share an outfit choice on their own MeModel.

Metail’s CEO, Tom Adeyoola comments “Adding the “Share” capability to our product is a key milestone for us which will be rolled out with our commercial partners in the forthcoming months. We know through feedback that the “Share” option is key to moving our user experience forward. Sharing outfit combinations with friends for comment and advice in the same way that consumers shop for clothing on the high-street has been a key experience missing from the online shopping experience, until now.”

Metail’s bespoke Digital Fitting Room launches on 2 July 2014 with the #ShareYourCher wardrobe. MeModels are also available to create on fashion retail sites around the globe including Warehouse and Dafiti. Once consumers have created their own personal MeModel, it can be accessed on any website offering the MeModel service online.

Metail


Must ReadView All

Polyester yarn price surge affects Surat textile industry

Textiles | On 22nd May 2018

Polyester yarn price surge affects Surat textile industry

The prices of polyester yarn have increased about 12-15 per cent in...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Courtesy: Myntra

Fashion | On 22nd May 2018

Myntra to launch exclusive red carpet line at IIFA 2018

India’s leading destination for fashion online, Myntra, is all set to ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search