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Opera Mini & Myntra enable easy access to fashion trends
Jul '14
Opera Mini is one of the most popular mobile browsers in India. It works on most mobile handsets, varying from basic Java phones to the newest smartphones. It features advanced compression technology, which shrinks webpages to as little as 10% of their original size, helping users save on data charges tremendously. This data compression also leads to faster page-loading, even in bad network conditions, making it a great companion for users on the go. 
Myntra.com is one of India's largest e-commerce stores for fashion and lifestyle products. With the new Speed Dial entry, Opera Mini users will now be just a click away from Myntra.com, helping them choose from more than 70,000 styles spanning over 700 fashion labels across apparel, footwear and accessories. And, to make their shopping experience even better, Myntra.com offers great benefits like cash on delivery and a 30-day exchange / returns policy.
Sunil Kamath, Vice President for South Asia at Opera Software, says, “Online shopping is becoming all the rage in India today. Each day, more and more of our users are spending time on online shopping portals, and the fashion & apparel segment is becoming one of the most popular attractions. With this in mind, I’m sure that our users will love having Myntra on their Speed Dial. Opera Mini’s data compression technology will, of course, ensure that they can breeze through browsing the thousands of Myntra’s top-of-the-line fashion products, without worrying about their internet bills.”
Commenting on the partnership, Prasad Kompalli, Chief Revenue Officer at  Myntra , said, “Everyone loves surfing and shopping on their mobile phones these days. At present, almost 35% of our revenue comes from mobile web browsing, which I believe will soon be the next big driver for e-commerce in India. In fact, mobile internet has made it possible for us to connect with new consumers in smaller cities and towns, where phones are the primary means to access the web.”
Myntra’s Kompalli adds, “Opera Mini is one of the most popular mobile browsers in India, with millions of users across diverse parts of the country. We are confident that our presence on Opera Mini’s Speed Dial will help us reach many new users and bring them closer to our brand.”


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