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Semir adopts Gerber Technology's YuniquePLM
10
Oct '14
Zhejiang Semir Garment Co., Ltd. (Semir), one of China’s top ten fashion retailers, has adopted Gerber Technology’s YuniquePLM to enhance its process optimization flow, improve supply chain collaboration, and increase speed to market.
 
Founded in 1996, Semir has grown to become one of China’s leading apparel brands offering casual adult and children’s clothing. This year, Semir has added two new brands to its portfolio.
 
The Chinese apparel sector is currently in the midst of moving from export-oriented to a more domestic market-focused industry. To support its immense growth in the domestic market, Semir is making efforts to strengthen its supply chain management by consolidating its previously diverse and disconnected systems into a single view.
 
To overcome the previously scattered systems, which posed challenges to quality and delivery controls, Semir has worked to adjust purchase patterns by working hand-in-hand with suppliers to jointly research and improve technology, fabric, and costs. By amalgamating its manufacturing to a few high quality suppliers, Semir has been able to better ensure the quality and timely delivery of its products and enhance its comparative advantages.
 
Semir’s company focus has been centered on strong product branding, supply chain efficiency, and economies of scale. To accommodate and address its bourgeoning and future business ambitions, Semir’s management team has looked towards implementing a powerful product lifecycle management (PLM) system.
 
“After a year of careful examination and assessment, we have selected Gerber Technology’s YuniquePLM to strengthen our communication and collaboration between departments and suppliers and to ultimately increase our core competitiveness. We look forward to being able to fully control and comprehend the entire supply chain from planning, design, product development, and procurement to sales. All of these efforts are designed to offer the best customer-value products and experiences for Semir’s end consumers,” said Pingfan Zhou, president and general manager of Semir.
 
Bill Brewster, vice president and general manager of Yunique Solutions, a business unit of Gerber Technology, said, “From creative inspiration to store shelves, providing retail data to the merchandising vendors and being able to guide design, Semir can truly align their product concepts with their business goals.”
 
“Yunique Solutions’ collaboration with Semir brings fresh vitality to this rapidly growing Chinese brand. The value of brand recognition has become increasingly critical in the progressively demanding domestic consumer market. Our team of industry experts and our longstanding track record with the world’s leading brands is a testament to our dedication to user satisfaction and product quality,” he added.


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