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FineLine makes RFID labels for fashion brands & retailers
10
Mar '15
courtesy: FineLine Technologies
courtesy: FineLine Technologies
FineLine Technologies, which provides variable data ticketing and mobile solutions for retailers, suppliers, and manufacturers, has launched a new RFID label named “As You Like It,” an innovative new process, that enables fashion brands and retailers to quickly and easily order attractive branded hangtags with integrated RFID capability.

With RFID “As You Like It”, apparel companies can use RFID while enhancing their carefully cultivated brand image. They can also benefit with the new RFID with more efficiency and cost reduction in the supply chain.

The key benefits of FineLine RFID include one week turnaround on integrated tag samples, no annual quantity commitments, and lower costs compared to the combined expense of traditional branded hangtags and secondary RFID tickets or stickers.

FineLine’s RFID “As You Like It” process meets demand for an attractive, efficient and cost-effective alternative to today’s typical RFID tagging products and processes. The integrated RFID hangtags have an RFID chip embedded inside a stylish branded hangtag, which contains all of the usual pricing and sizing information. The hangtags eliminate the need for separate RFID stickers or tickets, which can cost from $70 to $100 per 1,000 units. Integrated RFID tags also reduce the extra labour required to attach multiple tags or stickers, FineLine reported in a statement.

FineLine can produce integrated RFID hangtags to virtually any brand specifications, including diverse hangtag sizes, colour graphics, and variable text. The service level is critical for fashion businesses that otherwise face long sampling cycle times, design limitations, and high minimum order quantities.

George Hoffman, CEO, FineLine Technologies said, “With our new RFID process, we make it easy for fashion brands and retailers to integrate RFID into labels their designers, merchandisers and customers will love, with flexible sampling, ordering requirements and delivery terms they and their entire supply chain can enjoy.” (GK)

Fibre2fashion News Desk - India

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