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Attune unveils portfolio of solutions for fashion firms
27
Mar '15
Attune Consulting, a premier global solutions provider to the fashion and lifestyle industries, has launched its Fashion Innovation Portfolio, a set of business solutions that help fashion companies better align resources and global supply chain partners to predict and dynamically respond to changes in consumer demand.

Led by fashion industry veteran Marshall Gordon, Attune’s chief innovation officer, the team is expected to combine its years of fashion industry expertise to help retailers and fashion brands improve their ability to fulfill omni-channel consumer demand by leveraging the latest advances and combinations of cloud, mobile, big data analytics and multi-tier supply chain collaboration technologies.

Attune’s Fashion Innovation Portfolio focuses specifically on synchronising supply with demand to deliver responsive fashion – or real-time “sense and response” networks that capitalize on fast-moving fashion markets and consumers. Through these solutions, retailers and fashion brands can gain deep insight into consumer behavior and extend that knowledge across their supply chains in real time to fulfill demand exactly when and where it’s needed, and significantly reduce out-of-stocks and markdowns, Attune informed in a press release.

The portfolio includes integrated solutions for operations and manufacturing, real-time analysis of structured and unstructured customer data, and provides end-to-end visibility from consumer demand to planning and sourcing to facilitate response to current and future demand.

Vajira De Silva, CEO of Attune said, “We see a critical need for expertise that can create more holistic and responsive global supply chains. Attune’s Fashion Innovation Portfolio combines this expertise with a set of highly integrated solutions that are targeted to the needs of fashion.”

Gordon said, “The fashion industry has been built on a global network of independently operating businesses and processes. Fashion brands and retailers know there is value in synchronizing them, but technologies are only now beginning to mature to a point where they can be combined in real time to respond to consumer demand.” (GK)

Fibre2fashion News Desk - India

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