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Italian fashion firm selects Cegid's Yourcegid software
Apr '15
Furla, an Italian fashion brand, has chosen Yourcegid Retail Y2, an omnichannel solution by Cegid, a leading software firm, in order to optimise its retail management processes and provide its clients with a unique shopping experience as it continues to expand its business globally.

The project started in Europe for a total of more than 340 Furla stores equipped with Yourcegid Retail Y2, that will better manage all its sales channels, have a greater understanding of its customers, and centralise control and visibility of the business through a single solution, according to a company press release.

In order to support its rapid growth across several international markets, Furla needed to centralise its retail and merchandising activities, with a single centralised database, while still maintaining its strong attention to local needs in terms of store management, customer loyalty programmes, and local tax procedures.

Furla needed a solid and future-proof international technology partner and an all-encompassing, innovative retail solution. The company chose Yourcegid Retail Y2, as it allows retailers to manage their activities and customers in real-time across multiple channels.

Eraldo Poletto, CEO at Furla said, “Using a system that allows us to centrally manage all our stores across the world, while taking into account all the regional differences, has allowed us to significantly improve the shopping experience in our stores, as part of our commitment to providing unparalleled customer service worldwide.”

Yourcegid is a solution that provides store management, CRM, merchandising and inventory management needs. Being cloud-based, it can get the most out of its infrastructure, with continual contact via centralised servers, thus reducing hardware and maintenance expenses.

Another benefit of the Yourcegid Retail Y2 system is that it is localised for each country, so it handles any specific procedures and requirements for each region.

Cegid is a leading player in the digital transformation of companies, providing cloud services and enterprise software to private companies and public entities alike. (GK)

Fibre2fashion News Desk - India

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