Home / Knowledge / News / Information Technology / Boohoo picks marketing attribution solutions by Visual IQ
Boohoo picks marketing attribution solutions by Visual IQ
25
May '15
Global online fashion retailer Boohoo has selected Visual IQ, the leading cross channel marketing attribution software company, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives.

As one of the fastest growing international e-tailers, Boohoo banks on a number of traditional, digital, and mobile channels to connect with consumers. Boohoo recognised Visual IQ as a valuable partner to boost its ability to track and measure the effectiveness of its overall marketing mix in driving new and repeat purchases, and build on its marketing success to date.

Visual IQ will provide Boohoo with insight into how it’s multiple online, offline, and mobile marketing channels and tactics work together to drive sales, and advise where to best allocate spend to improve its return on investment, according to a press release.

Jamie Hughes, Boohoo marketing analyst, said, “We selected Visual IQ for its impressive data management and cross-device capabilities, and the unique, multi-dimensional approach it takes to marketing attribution. Partnering with Visual IQ will deliver tangible benefits to our business by providing an unprecedented view of our consumers’ path to purchase.”

Boohoo has retail sites and operations in 12 international territories including the UK, Australia, North America, and Scandinavia. The retailer is expected to employ Visual IQ’s full IQ Intelligence Suite of cross channel marketing intelligence software products to achieve strategic and commercial advantage across all territories.

Vanessa Tadier, European general manager at Visual IQ, said, “We are delighted to be working with boohoo to optimise its multi-channel marketing strategy. We are committed to providing the very best platform for brands to understand the effectiveness of their cross channel marketing performance and positively influence future marketing decisions.” (GK)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X