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Italian menswear brand Brioni deploys Lectra's Fashion PLM
May '15
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials like fabrics, leather, technical textiles, and composite material, has announced that Italian luxury menswear brand, Brioni has deployed Lectra’s Fashion PLM to support them streamline their product development process.

Following the brand’s recent takeover by Kering Group, Brioni set up a new organization in order to realign with the French luxury group’s strategic business growth plan. This decision implied the implementation of a new core process and rethinking ways of working between teams. The Italian luxury menswear brand needed to better control information flows between different working groups while maintaining its high level of quality, high-end clothing.

Lectra’s expertise and best-practice experience in the fashion industry made the difference. The Lectra team began with a process analysis, followed by regular trainings to share best practices and ensure that the implementation met users’ needs and expectations, Lectra informs in a press release.

Lectra Fashion PLM will help Brioni teams manage the entire fashion development process by optimizing costs and facilitating different distribution channel deliveries. Having a single platform will enable managers to monitor activities, which facilitates early decision-making in the collection. This will allow for the monitoring of improvements and the identification of blocking points as development progresses, both at management and execution levels.

Daniel Harari, Lectra CEO said, “Over the past years, we have built a trusted partnership with Brioni. We are proud to collaborate with Brioni; a company admired around the world, and will continue to support their global strategy.”

Under the leadership of CEO Gianluca Flore and creative director Brendan Mullane, Brioni designs, develops, and manufactures exclusive and highly-coveted Su Misura garments and sartorial ready-to-wear collections as well as leather goods (handbags, small leather goods and luggage), shoes, eyewear and fragrances.

Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. (GK)

Fibre2fashion News Desk - India

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