Home / Knowledge / News / Information Technology / Italian menswear brand Brioni deploys Lectra's Fashion PLM
Italian menswear brand Brioni deploys Lectra's Fashion PLM
27
May '15
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials like fabrics, leather, technical textiles, and composite material, has announced that Italian luxury menswear brand, Brioni has deployed Lectra’s Fashion PLM to support them streamline their product development process.

Following the brand’s recent takeover by Kering Group, Brioni set up a new organization in order to realign with the French luxury group’s strategic business growth plan. This decision implied the implementation of a new core process and rethinking ways of working between teams. The Italian luxury menswear brand needed to better control information flows between different working groups while maintaining its high level of quality, high-end clothing.

Lectra’s expertise and best-practice experience in the fashion industry made the difference. The Lectra team began with a process analysis, followed by regular trainings to share best practices and ensure that the implementation met users’ needs and expectations, Lectra informs in a press release.

Lectra Fashion PLM will help Brioni teams manage the entire fashion development process by optimizing costs and facilitating different distribution channel deliveries. Having a single platform will enable managers to monitor activities, which facilitates early decision-making in the collection. This will allow for the monitoring of improvements and the identification of blocking points as development progresses, both at management and execution levels.

Daniel Harari, Lectra CEO said, “Over the past years, we have built a trusted partnership with Brioni. We are proud to collaborate with Brioni; a company admired around the world, and will continue to support their global strategy.”

Under the leadership of CEO Gianluca Flore and creative director Brendan Mullane, Brioni designs, develops, and manufactures exclusive and highly-coveted Su Misura garments and sartorial ready-to-wear collections as well as leather goods (handbags, small leather goods and luggage), shoes, eyewear and fragrances.

Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. (GK)

Fibre2fashion News Desk - India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Top executives
Textile industry, India

The event should be organised every year

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search