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True Fit to serve Kate Spade New York online customers
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May '15
True Fit, a leading fit personalisation service will offer Kate Spade New York branded apparel and footwear, personalised fit and size recommendations on the Kate Spade ecommerce website.

“True Fit’s technology, powered by a global platform of fit data and consumer feedback will enable Kate Spade New York customers to shop the brand’s flagship site with increased confidence about fit,” Kate Spade said in a press release.

The site will also feature True Fit’s new shoe user experience that delivers accurate fit ratings and size recommendations to consumers while also communicating the nuance of each shoe style.

True Fit partners with more than 2,000 brands and leading retailers to create the world’s largest collection of apparel, footwear and consumer fit data.

Offering a simple user experience, the True Fit technology applies this data to offer consumers accurate fit advice that is based on both technical design specs as well as consumer feedback about fit.

“We view the Kate Spade New York ecommerce site as our ultimate flagship and we are always refining our approach to offer the best customer experience,” said Mary Beech, CMO, Kate Spade & Company.

“Incorporating True Fit’s technology allows us to enhance and personalize our customer’s online shopping experience,” she added.

“Since its inception, the Kate Spade New York brand has defined what it means to be fresh and innovative, without faltering on what it means to be customer-centric,” said Jessica Murphy, True Fit co-founder.

“True Fit is thrilled to offer katespade.com shoppers a unique experience that motivates discovery, increases confidence, and builds on exceptional growth at each and every consumer touch point,” Murphy too added.

Kate Spade & Company designs and markets accessories and apparel principally under two global, multichannel lifestyle brands; Kate Spade New York and Jack Spade.

The Company also has a license for the Liz Claiborne New York brand, available at QVC, and Lizwear, which is distributed through the club store channel.

True Fit is a leading fit personalisation software platform and its ‘Confidence & Discovery’ engine helps consumers find brands and new styles that fit and flatter.

The company provides personalised recommendations powered by fit data from millions of consumers and a network of more than 2,000 brands and leading retailers.

True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to inform marketing, merchandising and product development decisions. (AR)

Fibre2fashion News Desk - India


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