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Lectra 3D virtual prototyping crafts advantage for Zannier
Jul '15
Lectra’s 3D virtual prototyping solution has crafted Zannier, a French fashion brand, a great advantage in terms of future planning and control and become an essential tool for mastering fit, a major issue in childrenswear.

Zannier produces over 55 million pieces for their 19 brands and 5 prestigious brand licenses, sold at over 1,300 of their own stores and 10,000 points of sale worldwide.

“With 80 per cent of garments sold outside France, Zannier is a proud ambassador of French high quality fashion on the world stage,” Lectra said in a press release.

Zannier faced multiple challenges as not only is this market sector dynamic and growing, but it is also subject to very specific constraints and demands.

Zannier Group’s Lyon-based Dauphitex site houses design, product development and pattern making for iconic licenses Junior Gaultier and Paul Smith Kids.

According to Lectra, the prestige of these brands means that the mainstays of childrenswear, fit, security, comfort and value need to be combined with a creativity and originality that evokes aesthetics.

The challenge, according to Lectra, was to fulfill requirements of this very particular market segment while continuing to innovate and meet the demands of both children and those who purchase on their behalf.

Lectra’s 3D virtual prototyping allowed Zannier designers and pattern makers to communicate in a new way, which meant the creative process was enhanced, while team collaboration has been streamlined.

“Lectra’s 3D product development solution is the central vector in Zannier’s communication between departments,” says Pascale Bouyeure, head of the product development office.

“It allows us to visualise each stage of the creative process well in advance,” Bouyeure added by saying.

Lectra too added by saying that its pattern making solution has been developed to meet industry demands for shorter lead times, perfect fit and streamlined development. (AR)

Fibre2Fashion News Desk - India

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