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DG Brands to implement Simparel's Enterprise solution
Jul '15
Leading innerwear, clubwear, and costume manufacturer DG Brands, is set to implement the Simparel Enterprise solution by Simparel Inc., the innovator in next-generation information technology for the fashion and other soft goods industries, at its Bell, California headquarters.

The apparel company will replace its existing ERP and other systems with the all-in-one platform to manage the complete concept-to-consumer fashion product lifecycle. The new software is expected to increase business wide efficiencies, streamline processes, and increase operational visibility.

When fully implemented later this year, DG Brands will deploy the Simparel software up to 50 team members across its design, product development, sourcing, supply chain management, distribution, sales, customer service, marketing and financial departments. A collaboration portal built into the system will also enhance communication and transparency with offshore suppliers and retail partners, Simparel informs in a press release.

DG Brands EVP and COO Alma Canjura said, “After evaluating several systems, we found Simparel to be the perfect fit for our business. The system’s depth of capabilities and ease of use is breathtaking, and their industry experience was a real plus in our selection. With Simparel providing the information we need to make faster and better decisions, we are excited about the opportunities to improve operations and expand sales channels.”

Jill Powers, strategic account director at Simparel said, “We are pleased to have the opportunity to partner with DG Brands. We applaud their decision to move beyond the limitations of their current systems and equip their teams with the latest in fashion technologies. Based on their clear understanding of business requirements and in-depth systems evaluations, we are fully confident that they will quickly gain the advantages that our modern and fashion-focused solution has to offer. We look forward to a long and mutually beneficial partnership.” (GK)

Fibre2Fashion News Desk - India

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